dzek

Marmoreal is an engineered marble for architectural surfaces developed by Dzek in collaboration with the British designer Max Lamb. The graphic and immersive visual qualities of this engineered marble have also been harnessed in pieces of furniture, developed to illustrate the material’s capabilities beyond the typical two-dimensional expressions common to architectural surfaces.

This piece of literature works as both product information guide and promotional poster. Size is 838 x 590mm folding down to 148mm square. It folds into a 40pp broadsheet with an additional 8pp of 100mm high flaps.

It is concertina folded both horizontally and vertically as you can see in birdseye image below... The whole publication is printed offset litho on our Offenbach Bible 60gsm and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate.

which folds out flat as below

The below image shows the way it concertina's from top to bottom (vertical folds) before folding horizontally.

The striking Marmoreal poster, which shows this amazing material...

Reverse, with details about the material together with images and the items of furniture made using Marmorial.

Photography is by Frank Hülsbömer. The publication is printed offset litho in CMYK and the colour reproduction on the Offenbach Bible is excellent, as you can see in the detail image below.

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt.

...and many thanks for Tom for kindly sending me file copies and a lovely note.

https://dzekdzekdzek.com/marmoreal#marmoreal
http://maxlamb.org/157-marmoreal/
http://www.field-projects.com/
https://www.frankhuelsboemer.de/

Posted by Justin Hobson 14.07.2020