Jobs from the past - Number 177

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by - this project is from 2016.

Reach, Presentation, Service & Expertise 2016

Established by Albert Hill and Matt Gibberd in 2004,The Modern House is the UK’s foremost estate agency for houses and apartments of outstanding design and they have a passion for modern architecture. This is their company brochure (titled "The Art of Selling Architecture") which sets out to explain who they are, what they do and how they do it - Reach, Presentation, Service and Expertise.

Click on images to enlarge

The cover is simply hot foil blocked in black foil and nothing on the back cover - it's wonderfully minimal. Size of the brochure is 280 x 230mm, portrait and is saddle stitched. It has an 8pp cover with 160mm wide flaps. The cover is printed and hot foil blocked Fabrique Moderne, Grey 200gsm which has a lovely textured 'watercolour' look and feel.

The text materials chosen are a combination of Omnia White 120gsm and Tree Free Bamboo Cream, 120gsm for the text (black only) There are 28pp in total with 12pp on the Omnia.

Click on images to enlarge

As you can see from centre spread above, the images have reproduced brilliantly on the Omnia, with the combination of exterior and interior photography. The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is. Detail of interior image below...

The correct selection of weights, means that the 28pp text flows beautifully

Black type looking good on the Tree Free Bamboo, Cream 120gsm - made using 75% bamboo and 25% cotton - that's 100% non tree fibres!

A lovely touch is the black wire used for the saddle stitching. Works beautifully with the hot foil blocking in black on the front cover...

The superb art direction and design is by Tom Watt at Field Projects. Print was by Push Print who went into administration in 2021.

https://www.themodernhouse.com/

http://field-projects.com/

Posted by Justin Hobson 05.08.2024

Marmoreal by dzek

Marmoreal is an engineered marble for architectural surfaces developed by Dzek in collaboration with the British designer Max Lamb. The graphic and immersive visual qualities of this engineered marble have also been harnessed in pieces of furniture, developed to illustrate the material’s capabilities beyond the typical two-dimensional expressions common to architectural surfaces.

This piece of literature works as both product information guide and promotional poster. Size is 838 x 590mm folding down to 148mm square. It folds into a 40pp broadsheet with an additional 8pp of 100mm high flaps.

It is concertina folded both horizontally and vertically as you can see in birdseye image below... The whole publication is printed offset litho on our Offenbach Bible 60gsm and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate.

which folds out flat as below

The below image shows the way it concertina's from top to bottom (vertical folds) before folding horizontally.

The striking Marmoreal poster, which shows this amazing material...

Reverse, with details about the material together with images and the items of furniture made using Marmorial.

Photography is by Frank Hülsbömer. The publication is printed offset litho in CMYK and the colour reproduction on the Offenbach Bible is excellent, as you can see in the detail image below.

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt.

...and many thanks for Tom for kindly sending me file copies and a lovely note.

https://dzekdzekdzek.com/marmoreal#marmoreal
http://maxlamb.org/157-marmoreal/
http://www.field-projects.com/
https://www.frankhuelsboemer.de/

Posted by Justin Hobson 21.06.2022 

Selling Your Home the Modern Way

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade. This is a piece of

promotional literature titled "Selling Your Home the Modern Way" giving the facts about how The Modern House operates, supported with research and statistics.

The format is an 8pp concertina fold, finished size is 200x262mm folding out to 800x262mm. Below you can see a birds-eye view of the format. 

Below shows it unfolded...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as this is only an 8pp but a board weight would be too heavy, so this is produced on 150gsm which has a bulk of 200microns, which feels just right. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..

The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is ...and the solid black is really solid and dead flat matt:

The superb art direction and design is by Tom Watt at Field Projects. 

https://www.themodernhouse.com/

http://field-projects.com/

Posted by Justin Hobson 10.06.2022

The Modern House - postcard set

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade.

This is their most recent promotional mailer titled "Selling Britain's Finest Modern Architecture" showing four properties in the format of a concertina postcard book.

  

The format is a 12pp A6 concertina. Flat size is 148x634mm, folding to 148x105mm. The concertina folds into a pre-creased 3mm spine. Printed CMYK offset litho and the cards are perforated.

Click on images to enlarge

The concertina is printed on Redeem 100% Recycled 315gsm, which prints beautifully and fits with the modernist, utilitarian architecture.

showing how the concertina folds into the spine

The superbly creased 3mm spine. It's touches such as this - good creasing - that make all the difference to a project like this:

Click on image to enlarge & see perforation

...and the other thing that shouldn't be overlooked is the perforations. As you can see from this picture, perforations can look great, even beautiful. These perfs. only look this good because the designer took the time to explain what he wanted to the printer. There are a selection of different perforation "bars" available at print finishers - so do ask a printer to get samples and to show you different types. If you don't convey your expectations to the printer, then they'll generally use the perforating bar that's on the machine and you may be disappointed.


Art direction and design is by Field Projects. Print production is by Michael Keyworth at Keyprint Printers.

https://www.themodernhouse.com/

http://field-projects.com/

sales@keyprinters.co.uk

Posted by Justin Hobson 19.05.2022

dzek

Marmoreal is an engineered marble for architectural surfaces developed by Dzek in collaboration with the British designer Max Lamb. The graphic and immersive visual qualities of this engineered marble have also been harnessed in pieces of furniture, developed to illustrate the material’s capabilities beyond the typical two-dimensional expressions common to architectural surfaces.

This piece of literature works as both product information guide and promotional poster. Size is 838 x 590mm folding down to 148mm square. It folds into a 40pp broadsheet with an additional 8pp of 100mm high flaps.

It is concertina folded both horizontally and vertically as you can see in birdseye image below... The whole publication is printed offset litho on our Offenbach Bible 60gsm and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate.

which folds out flat as below

The below image shows the way it concertina's from top to bottom (vertical folds) before folding horizontally.

The striking Marmoreal poster, which shows this amazing material...

Reverse, with details about the material together with images and the items of furniture made using Marmorial.

Photography is by Frank Hülsbömer. The publication is printed offset litho in CMYK and the colour reproduction on the Offenbach Bible is excellent, as you can see in the detail image below.

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt.

...and many thanks for Tom for kindly sending me file copies and a lovely note.

https://dzekdzekdzek.com/marmoreal#marmoreal
http://maxlamb.org/157-marmoreal/
http://www.field-projects.com/
https://www.frankhuelsboemer.de/

Posted by Justin Hobson 14.07.2020

Selling Your Home the Modern Way

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade. This is a piece of

promotional literature titled "Selling Your Home the Modern Way" giving the facts about how The Modern House operates, supported with research and statistics.

The format is an 8pp concertina fold, finished size is 200x262mm folding out to 800x262mm. Below you can see a birds-eye view of the format. 

Below shows it unfolded...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as this is only an 8pp but a board weight would be too heavy, so this is produced on 150gsm which has a bulk of 200microns, which feels just right. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..

The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is ...and the solid black is really solid and dead flat matt:

The superb art direction and design is by Tom Watt at Field Projects. Print production is by Push in London.

https://www.themodernhouse.com/

http://field-projects.com/

http://www.push-print.com/

Posted by Justin Hobson 08.04.2020