Paper leaves...

At present, there aren't many good news stories in retail, however today (yes, today!) the US fashion and lifestyle brand Anthropologie opened a new store in the ancient university city of Cambridge. Anthropologie was founded in Pennsylvania, in 1992 and now operates over 230 stores worldwide, 15 of which are in the UK.

For the opening of the new store, the Anthropologie windows and interior of the store were dressed in bright Spring/Summer leaves which were all laser cut using Fenner Paper! We supplied a mixture of our Stardream (pearlescent board) and our Colorset 100% Recycled board - which were laser cut by Patternise and then hand assembled by Anthropologie’s window display team into these beautiful displays. The result is simply amazing - and plastic free!

The materials were chosen after testing the board for lasercutting at the studio. Patternise are based in Cranleigh, Surrey, specialising in creative design and laser-cutting services. They work with a wide range of clients across the UK - managing large volume projects for major corporates and visual merchandisers to smaller projects for individuals and weddings. Patternise use state of the art laser cutters and they specialise in cutting “clean” materials such as fine papers, cards, and plastics.

Here are detail images of the leaves. The shapes are produced using their "super pulsed" Trotec galvo system (GS1000), which enables extremely high-speed laser cutting and high volume paper finishing. Using this system they are able to cut many 1000's of sheets within very quick time-frames, which would be impossible with conventional lasers.

With thanks to the team at Anthropologie for the images and to Rob at Patternise for the technical information.

https://www.anthropologie.com/ 

https://www.patternise.co.uk/

Posted by Justin Hobson 16.04.2021