Today is Earth Day

Earth Day is an annual event first held on April 22, 1970. It now includes a wide range of events coordinated globally by EARTHDAY.ORG including 1 billion people in more than 193 countries.

What better day to tell you about the recently refreshed Shiro Echo 100% Recycled paper range!

Favini is a paper manufacturer based in Italy with mills in Vicenza near the city of Venice and at Crusinallo. They have taken a lead in the utlisation of non-wood pulps since the early 1990’s and they are the manufacturers of the Shiro Echo range. It was launched over a decade ago being a range of  text & cover papers manufactured using 100% post consumer waste.  

Shiro Echo was originally just two shades; a white shade, which is a natural/off white (and similar to the old shade of Cyclus) and a Bright White. With weights from 80gsm up to 350gsm, it is 100% Recycled and also carries the FSC Recycled classification.

The new additions to the range are three 'RAW' shades which have a slightly rougher/toothier surface and are in earthy tones of Grey, Sand and Black. The new shades are available in 120, 200, 250 and 350gsm. 

To accompany the brand refresh, there is a new printed sample book too...

Artist Lyndon Hayes was commissioned to capture the processes and the sheer scale and the noise of the production at the mill.

Size is 240x154mm, portrait and shows offset litho, silkscreen and hot foil blocking.

Design and art direction is by Silk Pearce. If you would like a copy of the Shiro Echo showbook and swatch, just ask me for one! Email justin@fennerpaper.co.uk

https://www.earthday.org/

https://www.favini.com/gs/en/ 

https://www.silkpearce.com/ 

Posted by Justin Hobson 22.04.2021