Friday, 24 September 2021

New Flora Recycled Swatch

If you aren't familiar with Flora, it is a part recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky. Flora is produced by Cordenons in Italy with 30% post consumer de-inked waste, together with 60% of virgin FSC pulp and with the "secret" ingredient of 10% of cotton fibres, which gives the paper a wonderful tactile feel.
All the shades have the specks and inclusions with the exception of the Gardenia shade which is a "clean" neutral white shade.
The range consists of nine shades in total including Anice, Giglio, Avorio, Tabacco, Noce, Gardenia and three new deeper shades Crusca, Canella and Ginepro.
Below shows the detail of the natural, deliberately visible, inclusions and fibres - this paper has a character all of it's own!
To demonstrate the printability, there is a printed sample produced on the Flora Gardenia 130gsm - which is the shade without the inclusions.
It really is a lovely range. Muted natural colours and excellent printability. Here are some previous projects which have used Flora to great effect: 

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