Monday, 30 May 2022

Malone Souliers x Bridgerton

Netflix and Shondaland - the media company behind “Bridgerton” - have partnered with the footwear brand, Malone Souliers. The result is an exclusive 14-piece collaboration of sumptuous shoes which reference the period as well as characters from the show. The Creative Director and Founder of Malone Souliers is Mary Alice Malone.
This tabloid size promotional piece is 430 x 285mm, portrait and was printed in February for the launch in March.
It is 16pp and is printed on our Shiro Echo White (100% Recycled) 100gsm, giving the publication a deliberately newsy feel, however the reproduction is far from a newsprint, as I'm sure you can see from the detail image below...
Click on images to enlarge
It is a superbly designed and printed publication which flops and folds in the hand beautifully...
It is loose bound, no staples, just folded as you can see in the image below.
Outside back cover...
Art direction and design is by Assembly. Print production is by Roy Killen.

Posted by Justin Hobson 30.05.2022

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