Cutler and Gross

Cutler and Gross is a distinctly British eyewear brand, founded in 1969 by Graham Cutler and Tony Gross, who met at optometry school in Northampton. This idiosyncratic eyewear brand has been at the forefront of the optical fashion for the past 40 years.

This look-book is a beautifully produced piece of literature, which has some gorgeous design cues, including the three hole-sewn binding.

Click on images to enlarge

Size of the brochure is A4 (297x210mm). It has a 4pp cover with a 16pp text. It is printed on Omnia 200gsm cover and 120gsm text. Omnia gives the uncoated. tactile feel but reproduces the fine detail of the glasses and the flesh tones superbly. Printed offset litho in CMYK.

Centre spread showing three hole sewn binding

There is lots of plain unprinted paper in the design, which gives the whole publication a lovely feeling of space - very uncluttered.

Below is the detailing of the three hole sewn binding.

And here is something that I hope will demonstrate the tactile nature of Omnia - the below detail image is where you can see the visible, natural texture of the paper and the way it reproduces images superbly.

click to enlarge

Design and art direction is by Exposure. Creative director is Robin Ek. Photographer is Marius W Hansen. Print production is by Principal Colour. 

 

https://www.cutlerandgross.com/

https://www.exposure.net/london/

www.principalcolour.co.uk

Posted by Justin Hobson 25.08.2023