This is a really lovely piece of sales literature designed to work as a handout or a mailing piece. It has a lovely quality feel and is produced with high production values which show throughout.
Beaming is an established Internet Service Provider for businesses across the UK. They deliver reliable voice and data services and provide ongoing support ...and they're not afraid to say that they think they're the best!
The finished size is 210x128mm, portrait and the content is 12pp. Below is a birdseye view showing the way that it opens in the conventional way...
...and the below image shows the way the 8pp inner "text" concertina's into a 4pp "cover" which has been formed by parallel creases.
...and below is the parallel crease which forms the spine
Spine, as below (without the inner pages concertina'd inside)
The flat size is 210 x 760mm and below shows the outside, spread flat...
...and the inside
The material chosen for the publication is our Omnia in 200gsm and is printed offset litho in CMYK. For those readers not familiar with Omnia, it is an uncoated paper with a surface treatment. What this means is that it feels like an uncoated paper but because the surface treatment minimises 'dot-gain', the print result is much more like that of a coated silk or gloss coated paper. You can see the result - the solid red looks so vibrant and the tactile quality really works with the illustrations. Omnia also has a high bulk, so although this is only a 12pp it feels much more substantial.
It is a simple format and because it has been produced and finished superbly, it is beautiful. The publication is designed by
Playne Design who have studios in London and Hastings. Creative Director is Clare Playne with production is handled by Simon Hack. The excellent printing and finishing is by Pureprint.
https://www.beaming.co.uk/
https://playnedesign.co.uk/
https://www.pureprint.com/
Posted by Justin Hobson 05.06.2020
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