This is the new Spring/Summer lookbook for upmarket retailer Harvey Nichols. In many ways this could be described as being a fairly "conventional" piece of literature, in so far as it is A4 Portrait and that the 24pp text is printed on a fairly typical printers "house" silk. However, there are some features which makes it a really excellent and unusual piece.
The 4pp cover is printed in 1 colour Litho, in silver, on Colorset Dark Grey 270gsm and this is covered in a dustjacket. The dustacket is printed in one side only on our Clervaux 1 sided 110gsm, which is an uncoated material with two sides, a smooth and a rough side. The jacket is cut 25mm short on the head allowing the "real" cover to be seen.
The design of the jacket has Women's fashion on the front and Men's fashion on the reverse. Below shows the inside of the jacket, inside front cover and page 1 of text...
The print and finishing is by Pureprint - and they've achieved an excellent result with the litho silver on the cover (above).
Art direction and design is by Jonathan at Studio-Baron. The job has a look and feel of real quality without it being either too lavish or "over the top"! Thanks to Jonathan for sending me a copy and a lovely note...
Posted by Justin Hobson 21.02.2011
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