Here is the description about the project by the design studio Work in Process....
The Visual identity created for the gastronomic restaurant l'Amateur de Thés in Pau, on the occasion of its move to the Halles district. Rectilinear graphics and typography, sequence and rhythm, to represent the chef Yuri Nagaya’s rigour and precision. Simplicity, to reflect her humility and calm. A poetic and modern tone of voice to translate her experimental cuisine between Japanese technique and products from the southwest of France. Our intervention focused on the logo design, a deconstruction of the letter ‘a’ to gradually result in a symbol imitating a Japanese object or architectural element. From there we have worked on a series of symbols, typographic arrangements (using Px Grotesk by Nicolas Eigenheer), menus, communication documents, packaging, website lamateurdethes.fr, signage and pictograms, as well as some interior details.
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The superb foiling and embossing has been produced by Pyrénées Dorure Découpe who are based in Morlaas in France.
https://lamateurdethes.jimdo.com/
http://pyrenees-dorure.com/
http://www.work-in-process.eu/
Posted by Justin Hobson 21.09.2018
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