Sibarth, is one of the largest villa rental companies on the exclusive Caribbean island of St. Barth. KesselsKramer, who have studios in Amsterdam, London and Los Angeles conducted a total rebrand. KK developed a strategy based on the fact that Sibarth were the first villa company established on the island, and the only one run exclusively by people who live on St. Barth. KK emphasised this with a new campaign theme: 'Our Island. Your Way', new logo, website, editorial content and films.
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Below shows the inside of the map laid out flat.
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The paper used is our Favini SHIRO Alga Carta, chosen because it was in keeping with the sustainable concerns of the island. Alga Carta is manufactured partly using algae harvested from the fragile marine areas, combined with recycled and FSC certified fibres. Algae blooms in abundance in certain areas, clogging up the flow of water in lagoons and endangering the eco-balance of the area.
The map is printed on Shiro Alga Carta, White 120gsm and the 53mm wide 'belly-band on 160gsm. If you aren't familiar with Shiro Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:
Design is by KesselsKramer, London and the Art Director is Tash Ingall and producer is Tialda Lublink. It is printed offset litho by Park Communications in London and my thanks to Gareth John for sending me file copies.
Posted by Justin Hobson 18.09.2020
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