M&S Invitation - A/W 2011 Collection

This is a very luxurious looking invitation to the launch of the Autumn/Winter collection for Marks & Spencer.

The size of the job is 154x218mm portrait. It uses Flockage Colours 400gsm in Navy.  For those of you which are not familiar with this product, it is a flocked board which feels like a velvety cloth/material to the touch but which remarkably you can actually "flatten" the pile by use of a  "heat de-boss". In this case the square pattern is "heat de-bossed" and it is then hot foil blocked in silver.

Flockage is an expensive material, but because of the small quantity used and the fact that only two similar processes are being used on it (and waste is therefore minimal) a luxury, high impact impression can be achieved for a relatively low cost.

To give these invitations extra weight (and gravitas), they have been duplexed together with a chocolate brown board ( ...from the other well know Hull based paper merchant!) The total thickness is just over 1mm and the edge is edge in silver.

Design and Art Direction is by Iain White at Pure Design. Print is by Push.

 

www.marksandspencer.com

www.pure-design.co.uk

www.push-print.com

Posted by Justin Hobson 29.12.2011

M&S Spa 2011

Here's a lovely, bright fresh looking job for the launch of the new M&S Spa collection.

Size is A5 portrait. It is printed on our Omnia which means that the solid areas and images have reproduced is a vibrant, fresh way and that the type which appears in metallic silver, actually looks metallic! It is singer sewn along the spine. It has a 4pp cover (280gsm) and a 12pp text (200gsm) with throw out pages in the text.

The below pic shows the cover open, with the silver hot foil blocking on front and back covers.

Design and Art Direction is by Iain White at Pure Design. Print is by Push and thank you to Emma for sending me some copies - you're right ...it's a beauty!

www.marksandspencer.com

www.pure-design.co.uk

www.push-print.com

Posted by Justin Hobson 22.08.2011