Brigade Court Floorplans

Brigade Court is a new residential community in the heart of Borough, London SE1. Set in the former home of the London Fire Brigade, it connects past, present and future through a mix of Grade II listed buildings and the finest contemporary architecture, set around a central courtyard for a traditionally different take on modern living.

The branding and identity for Brigade Court, including online development is by Jack Renwick Studio and this is the Floorplans literature...

Size of the brochure is 388x278mm, portrait and is singer sewn. It has a 4pp cover with a linen embossing from that other well known "Hull based paper merchant"! The 68pp text is printed on Marazion Ultra 115gsm.

Click on images to enlarge

For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, just ask for a sample!

Reproduction of solid colour is also excellent as you can see from the solid blue above - dead flat and an excellent printed solid - what a result!

Centre spread (above) and detail below showing the singer sewing with the yellow thread which works with the gold hot foil blocking on the outside cover, which in turn is reminiscent of the heritage of the brass helmets that firemen used to wear when this Fire Station was built for the London Fire Brigade.

The brochure is printed CMYK plus the special blue and metallic gold used for headings and in the floorplans below...

Click on images to enlarge

Reproduction of the images is superb, as you can see from the detail image below... 

Marazion Ultra has a good bulk and opacity, so using the 115gsm weight works well, light enough to allow the 68pp text to be singer sewn and flows beautifully in the hand.

Brand identity and design is by Jack Renwick Studio. Their brand idea ‘Traditionally Different’ celebrates the distinctive contrasts of the development. Archival photographs of the firefighters and fire station sit with images of the apartments and local area, creating a series of collages that convey the site’s distinctive marriage of old and new. This project won gold in the Print Design category of  the Drum Awards, which you can read about HERE

Jack Renwick Studio celebrated their 9th birthday last week and with work like this in their portfolio, they have much to celebrate!

The excellent print, repro and finishing is by Gavin Martin Colournet, based in Leyton with Phil Le Monde handling the project.

https://brigadecourt.london/

http://www.jackrenwickstudio.com/

https://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 25.01.2021

Jobs from the past - Number 92

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by.

Tuna - Published in 2000

Why is this tin of Tuna appearing on this blog, which is usually about printing? - I hear you ask. Well it might look like an ordinary tin of Tuna, but it's anything but.

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Image showing the bottom of the tin:

This project might look like a humble tin of Tuna, but it is in fact a book published by photographer Marcus Lyon. Photographed in Tsukiji Market, Tokyo in 1999, it tracks a day in the life of the single largest covered market in the world. Tsukiji market in Tokyo is the home of the world famous Tuna auction where much of the world’s blue fin Tuna is sold.

The book has tin plates fixed front and back and is silver edged, which makes for the perfect tin facsimile - it really does look and feel like a tin. To get the rounded shape, the bound book blocks were 'ram-punched' to achieve the rounded corners.

You can see from the images above and below just how good the silver edging looks. The print production was handled by Phil Le Monde at Gavin Martin and I recall Phil telling me at the time that they had tried traditional gilding with silver gilt but it wasn't robust, especially on the spine, so they ended up clamping each book and spraying the edges using silver spray paint for cars!

The below image shows close up detail of the edge, showing the individual pages, but unless you get close and personal, you really can't tell it's a book.

The size of this tin of Tuna is 100x140mm portrait with a depth of 22mm. Including the cover (which have the tin plates affixed) the whole publication is 42pp. The 'pages are made up by 'back to back' laminating sheets together, which then form a 'hinge' which forms the spine - which, as a result, is no thicker than the top, bottom or foredge of the rest of the book. Below image shows the 'spine' which also demonstrates just how well the silver paint has survived.

The below image shows the way the sheets are back to back laminated to form the pages.

...and now for the paper bit! It was printed on a coated paper range of ours called Aerographic Twin 380gsm, which was a two sided coated board range we used to stock made by Tullis Russsell, who sadly went bust in 2015. The bulky board laminated together makes each page 900micron thick.

The publication is printed CMYK throughout, the images having all been printed in mono. The result is an amazingly evocative set of images of the market throughout the day...

Click on images to enlarge

I had no idea that Tuna fish were so large

The timeline and credits for the publication are listed on the inside back cover, as is the limited edition number - this was an edition of 100. Now it turns out that my 'file copy' is un-numbered which either makes it worthless or worth more!

This project was recently shown as part of an exhibition in San Francisco in 2015 at RayKo Photo Centre. As part of the exhibition, they made this video which shows the project page by page: https://www.youtube.com/watch?v=_9O5KulyVmE

The project was designed by The Partners and the lead creative designer on the project was Greg Quinton. The team credited in the book is as follows: Kaz Naito, Julia Pae, Matthew Stuart, Dana Robertson, Greg Quinton, Tony de Ste Croix, Christina Boyes, Kumiko Yamamura, Louise Irving, Kevin Leighton, Hannah Davies and Kirsten Young.

Print and most importantly the amazing production is by Gavin Martin Colournet with Phil Le Monde handling the project.

The project was the subject of much coverage in the design press and appeared in many awards. It was highly commended in the Design Week Awards 2002, New York Art Directors Club Gold, 2002 and it was published in the D&AD book 2001.

A truly amazing project - I hope you enjoyed reading about it as much as I enjoyed writing about it.

http://www.marcuslyon.com/
http://www.the-partners.com/
http://www.gavinmartincolournet.co.uk/

Published by Justin Hobson 05.06.2017