The American School in London

This is a beautifully designed and produced "mini" prospectus for The American School in London. Design is by Powell Allen. Copy by Howard Fletcher is combined with some splendid portraits and photography by the wonderful Phil Sayer.

There is a strange thing about this job which I can't explain. I have just measured it to give the dimensions and was very surprised to find it is 150x210 - or in other words pretty much A5! BUT it just doesn't feel like an A5 job at all - if you had asked me before I measured it I would definitely have said it felt squarer, definitely portrait, but certainly squarer. Looking at it now I wonder if I get that feeling because the dustjacket isn't full height, coming in at only 180mm high? ...maybe - we shall never know!

Anyway, the dustjacket (on which the type is beautifully foiled in Orange and Grey) works very cleverly with the cover images.

Inside, the book is divided in sections by age with the text being on smaller "tipped in" sections (180x130mm) - again maybe this adds to the square feeling?

And now for the paper plug! It is printed on our Neptune Unique FSC , with a 300gsm Cover, 135gsm Text and 120gsm tip in leaves.

Print is by Push

http://www.asl.org/

http://www.powellallen.com/

http://www.philipsayerpartnership.com/

http://www.howardfletcher.co.uk/

http://www.push-print.com/

Invitation

Now some people might have expected me to title this post using some crude pun (such as "Flocking Lovely Invite") but I know I am addressing a particularly sophisticated audience, so I'm sure that even my best Flocking jokes wouldn't raise a titter!

...anyway, this is a particularly beautiful wedding invitation produced on our Flockage Colours, in Bright Red 400gsm.

The inspiration for the colour of the invitation is from the colour of the hassocks (that's the name for the cushions that you kneel on in church) which are red in this particular church together with the "burlesque" themed entertainment at the reception. The Fleur de Leys device which is also used is another feature in the church.

Design is by Powell Allen

The invitations are A5 in size and foiled in one colour using Red Metallic Foil by Benwell Sebard

Incidentally it's probably worth noting that when I spoke to Chris Allen he made the point of telling me that it was a "cost effective" use of the material. Flockage is an expensive material, but because of the small quantity and the fact that only one process was being used on it (and waste is therefore minimal) a luxury, high impact impression was achieved for relatively low cost.

http://www.powellallen.com/
http://www.benwells.co.uk/