Preen Line S/S 2014

This is the Spring/Summer 2014 look-book for Preen Line, which is the "contemporary line" range with the more economical price tag from London fashion house PREEN.

It's a lovely oversize 333x240mm, portrait, saddle stitched format. It is a 28pp "self cover". This means that it is printed on the same material throughout, so the cover is on the same weight as the text. It works well on this job as it feels really substantial. A big part of that is the format and the fact that it is printed on our Omnia 150gsm, which has a high bulk and therefore you really don't notice that the cover is no heavier ...and, most importantly, the text flows nicely in the hand and lies nice and flat.

As you can see from the images, there is lots of rich colour and blue is prevalent - and it just looks beautiful on the Omnia - just gorgeously even and crisp reproduction. In particular the images with CMYK dark areas - with lots of ink going down, looks great on the Omnia, reproducing bright vibrant colours as well and the darker images as well, whilst retaining all the detail.

Design is by Mark and Chris Thomson at Studio Thomson. Photography is by Nick Dorey and the superb print by Push.

http://www.preen.eu/
http://www.studiothomson.com/

http://www.nickdorey.com/

http://www.push-print.com/

Posted by Justin Hobson 04.07.2014

Preen Line S/S 2012

This is the Spring/Summer 2012 look book for Preen Line, which is the "contemporary line" range with the lower price tag from London fashion house PREEN.

It's a lovely oversize 240x335mm, portrait, saddle stitched format. It's interesting and worth pointing out that this is actually a "self cover" job - but certainly doesn't feel like it - it feels really substantial. A big part of that is the format and the fact that it is printed on our Omnia 150gsm, which has a high bulk. It's also worth mentioning that as the whole job is a 32pp self cover, it's actually an economical format - the whole job being printed up on two sheets of B1.

As you can see from the above images above, there is lots of colour and blue is prevalent - and it just looks beautiful on the Omnia - no mottle - just gorgeously even blue areas (and we all know that blue can be a problem!)  Even the images with CMYK dark areas - with loads of ink going down, looks great on the Omnia, reproducing bright vibrant colours as well and the dark mono images as well, whilst retaining all the detail.

Detail of credit page on the outside back cover: 

The art direction is by Mark and Chris Thomson and the quality of the direction and photography (by Nick Dorey) is matched by the exceptional print by Push.

http://www.preen.eu/
http://www.studiothomson.com/
http://www.push-print.com/

Posted by Justin Hobson 11.07.2012