I can truly describe this project as pure Gold! This is the poster and invitation to the forthcoming University of Portsmouth, 2012 Summer Show. There is an A1 (594x820mm) poster on Colorset Solar 120gsm and an invitation (297x105mm) on Colorset Solar 270gsm. Both items are hot foil blocked only (no print) in two colours (metallic gold and pigmented white foil).
"The poster and identity for this year's Summer Show ties together many themes, as is usual in the work I produce. Firstly the show is the high point in the academic year, it is also the month where the sun reaches its zenith (in this part of the world at least), additionally we often refer to this month as 'Golden June'. This nicely fits in with the idea of the 'Gold Standard', especially this year being an olympic one, so there is a cultural echo here in the identity. This is a time of year when students are showing their best work, not for the sake of winning but completing. The circle also reflects the last element in the University logo (originally designed by Banks and Miles). This can also be interpreted as completing – leaving the University with achievement. Thus, on the poster the names of the courses within the circle have completed at this point in terms of the show. The gold foil and terrifically sunny Colorset Solar, also help to give a feeling of celebration and opulence in these somewhat austere times. Although in ethical terms, the production and paper were actually a cheaper alternative to printing at this size in two colour litho. There is also less waste in terms of make ready etc. with regards to the paper"
The foil blocking was produced at Reflections print finishers in London. Mike mentioned that Bill Fletcher at Reflections deserves a special thank you, as the job was not an easy one to produce due to the huge area of foil on the poster - it does look absolutely stunning.
The private view is this Friday (1st June) and is open for general viewing on Wednesday 6th - Wednesday 13th June at the Eldon Building at University of Portsmouth - you should go and you may see something golden!
Posted by Justin Hobson 29.05.2012
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