Jobs from the past - Number 180

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by - this project is from 2014.

Ted Baker "Take the scenic route" Autumn/Winter 2014

This is an exquisite print campaign from Ted Baker, one of the UK's leading clothing brands. Recognised for using interesting themes and stories for its marketing, the company has become a desired designer label through engaging with customers through word of mouth rather than just advertising.

Titled "Take the scenic route" it showcases the Autumn/Winter collection and is shot on location at Pickering station on the classic North Yorkshire Moors Railway. The Pullman steam train evokes a strong period scene in which the clothing and accessories play the central part.

The publication contains womenswear, menswear and accessories "so try something new (at the drop of a stylish hat) and always take the scenic route with Ted."

The paper used throughout is our lovely Omnia text and cover range - 320gsm for the cover and 120gsm for the text. As you can see from the images, there is lots of bright colour and images with CMYK dark areas (especially as it's Autumn/Winter) - lots of heavy coverage going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark winter colours, whilst retaining detail in the dark areas. ALSO...solid colours such as the solid black below, look just beautiful, flat, matt and tactile. 

This publication is produced in two sizes, 297x210mm (A4) portrait and 210x148mm (A5) format, both with a 4pp cover and a 72pp text.Perfect bound.

The superb printing was by Absolute Ink in East London who have sadly gone bust since. Design and art direction is by the in house team at Ted Baker.

The front cover and spine is hot foil blocked with metallic silver foil - beautifully done and reinforces the quality of the brand.

Image showing foiling on the spine - spine is about 6mm

 

All in all, this is a superb piece of print. This book also heralds the launch of the wonderfully named "Phormal" range of clothing!

https://www.tedbaker.com/

Posted by Justin Hobson 05.11.2024

Ted Baker - Take the Lead

Ted Baker is one of the UK's leading clothing brands. The label has become a desired brand through engaging with customers through the "words of Ted" using interesting themes and stories for its marketing.

Titled "Take the Lead" this publication showcases the Autumn/Winter collection and is set in the auditoriums and backrooms of dance halls and rehearsal rooms.

"From the Mambo and Tango right through to Fandango, Ted can out-Fred then nimblest Astaire and to celebrate, his Menswear and Womenswear collections are dancing cheek to cheek to create a thrilling display of rhythm and electric blues. Ted has choreographed a luxurious Womenswear clothing and accessories collection for Autumn/Winter, effortlessly combining vintage-inspired floral prints in a layered and lavish palette of pinks. His continued love affair with the1950s has also created an ultra-feminine look to ensure all ladies become belles of the (mirror) ball."

This publication is A5 (210x148mm) portrait with 4pp cover and 96pp text and is perfect bound. The book is printed offset litho in four colour process.

The paper used throughout is our lovely Omnia text and cover range - 280gsm for the cover and 120gsm for the text. As you can see from the images, there are dark colours and images with CMYK dark areas (Autumn/Winter colours) - lots of heavy ink coverage going down and it looks great on the Omnia, reproducing those bright vibrant colours, whilst retaining detail in the dark areas as shown in the image below. Flat, matt and tactile. 

Below is the opening spread of the brochure. The inside front and back cover are printed in one colour, offset litho in metallic gold.

Below is detail of the pattern and the great thing about metallic inks on Omnia, is that they actually look metallic!

Click on images to enlarge

Another stunning thing to point out is the detail that is retained in the images, both with the details of the accessories and also fleshtones...

 ...as can be seen with the image of these legs and shoes!

The superb printing is by Absolute Ink who are based in East London. The publication is perfect bound and has a 9mm spine.

Design and art direction is by the in house team at Ted Baker. A superb piece of art direction and design resulting in a superb piece of print.

www.tedbaker.com

http://www.theabsolute.co.uk/

Posted by Justin Hobson 11.06.2015

Ted Baker - Take the scenic route.

This is an exquisite print campaign from Ted Baker, one of the UK's leading clothing brands. Recognised for using interesting themes and stories for its marketing, the company has become a desired designer label through engaging with customers through word of mouth rather than just advertising.

Titled "Take the scenic route" it showcases the Autumn/Winter collection and is shot on location at Pickering station on the classic North Yorkshire Moors Railway. The Pullman steam train evokes a strong period scene in which the clothing and accessories play the central part.

The publication contains womenswear, menswear and accessories "so try something new (at the drop of a stylish hat) and always take the scenic route with Ted."

The paper used throughout is our lovely Omnia text and cover range - 320gsm for the cover and 120gsm for the text. As you can see from the images, there is lots of bright colour and images with CMYK dark areas (especially as it's Autumn/Winter) - lots of heavy coverage going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark winter colours, whilst retaining detail in the dark areas. ALSO...solid colours such as the solid black below, look just beautiful, flat, matt and tactile. 

This publication is produced in two sizes, 297x210mm (A4) portrait and 210x148mm (A5) format, both with a 4pp cover and a 72pp text.Perfect bound.

The superb printing is by Absolute Ink who are based in East London. Design and art direction is by the in house team at Ted Baker.

The front cover and spine is hot foil blocked with metallic silver foil - beautifully done and reinforces the quality of the brand.

Image showing foiling on the spine - spine is about 6mm

 

All in all, this is a superb piece of print. This book also heralds the launch of the wonderfully named "Phormal" range of clothing!

www.tedbaker.com

http://www.theabsolute.co.uk/
http://www.nymr.co.uk/

Posted by Justin Hobson 21.10.2014

The Great Exhibitionist

This is the latest campaign from Ted Baker, one of the UK's leading clothing retailers. Renowned for applying clever ideas and twists to its marketing, the company has become a desired designer label through word of mouth rather than just advertising.

This is "The Great Exhibitionist and his Private Views" campaign, launched for this years Spring/Summer collection. This piece of literature is produced to the very highest standard with superb art direction photography, location (the former Royal Naval College in Greenwich) and print reproduction. 

Front Cover with gold foil: 

Inside front cover and Page 1:

First spread showing the fab location:

...and the fabulous clothes, of course:

The new Langley collection, with it's darker photography has worked really well on the StarFine:

This publication was produced in two sizes, 240x330mm portrait format which is just a lovely size and economical out of B1 and a reduced size 202x150mm. Both publications have a 4pp cover and a 72pp text and are perfect bound.

It is printed on our StarFine White, which is an uncoated paper, but as you can see, the reproduction is excellent - both with the solids and the fleshtones. The 300gsm cover is hot foiled blocked in gold metallic foil and the text is printed on 130gsm.

The superb printing is by Absolute Ink who are based in East London. Design and art direction is by the in house team at Ted Baker.

This is how the two sizes look side by side:

You can see more of the campaign here: http://www.tedbakerpromotions.co.uk/lookbooks/uk/ss12/

...and this is how they applied the campaign to the retail outlets (v. clever):

To celebrate the launch of this campaign,  Ted collaborated with a host of acclaimed illustrators to create a digital fashion portrait service called Ted’s Drawing Room, the initiative giving over 100 customers a signed and framed, original, one-off portrait created by one of 11 top illustrators - what a great idea!

You can read more about it here:
http://www.tedbakerblog.com/2012/03/teds-drawing-room-put-yourself-in-a-picture/

All in all, it's a great campaign - look out for it.

www.tedbaker.com

http://www.theabsolute.co.uk/

Posted by Justin Hobson 05.04.2012