No Smoke Without Flowers - Tessa Packard

Tessa Packard London, is a fine jewellery brand started by Tessa Packard in 2013. The beautiful pieces are all made and finished in workshops in the UK.

This is the lookbook for the 'No Smoke Without Flowers' collection launched last year. The format is a very simple 16pp broadsheet, designed in such a way that it opens easily and displays the maximum number of printed panels.

Technically I believe it should be described as a '16pp concertina fold', but that's just jargon! Size is 594mm x 420mm  folding to 210x148mm. The birds eye view above should give you the best idea of the format and the way it works.

The paper chosen is our Omnia 120gsm because it would work with the rich detail that is present in the images but that would give a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and as you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper.

As you can see from the image below, the reproduction of the metallic gold on the Omnia  is just superb. Excellent detail and a beautiful tactile metallic look without a glossy sheen is what makes this piece really special.

Art direction and design is by a London based studio established by Mike Bone. Printing and Finishing is by IPW1.

Thanks to Mike for sending me some file copies.

http://www.tessapackard.com/
http://mikebone.co.uk/
http://www.ipw1.co.uk/

Posted by Justin Hobson 13.01.2015