Easter Egg Day!

Today is Easter Monday and the day that many of you will be chomping through your Easter Eggs in glorious self-isolation...

 

It has reminded me of this project in 2013 that Baxter & Bailey asked for my help with the material to make a rosette to place on a 75cm tall egg!

This is their entry to the Lindt Big Egg Hunt which comprised 101 giant Easter eggs (designed by a variety of artists and designers) which were hidden around Covent Garden in London as part of a charity egg hunt in support of Action for Children. The BB entry seeks to address the chicken and the egg quandary and is philosophically titled Eggsistentialism. Above is Dom Bailey pictured with their creation.

After the opening in London, the 101 eggs went on a month long UK tour around various cities and above you can see them at the railway station! You can read my original article from 2013 here.

Happy egg hunting...

https://baxterandbailey.co.uk/

Posted by Justin Hobson 13.04.2020

Flockage saves the day!

Last Tuesday, the Lindt Big Egg Hunt was launched in Covent Garden in London. One hundred and one giant Easter eggs have been hidden around the former flower market area as part of a charity egg hunt in support of Action for Children. The two-and-a-half foot tall fibreglass eggs were on display in London until Sunday and have now gone  on tour around the country, returning to the capital on the 22nd of March, in time for Easter.

 

The eggs have been created by some of the world’s leading artists and designers and are auctioned off for the cahrity after the event.

Now you might be wondering what this has to do with paper or this blog? Well, back in December I was approached by Hoxton designers Baxter & Bailey who had been asked to submit a design for one of the eggs which had been accepted. Their entry sought to address the poultry/egg philosophical quandary, and is cleverly titled Eggsistentialism.

Eggsistentialism

Now, as with many clever ideas, they sometimes fall down when it comes to the execution. Matt and Dom got in touch with us here at Fenner Paper to see if we could suggest a material to manufacture the rosette which was also robust, weather-proof ...and red!

We discussed various plastic products but they were either too rigid or a bit too plasticy! Then, by chance, I saw a sample of a red flocked material with a PVC backing from our Flock supplier, SEF
(Société D'enduction et de Flockage) in France. They kindly agreed to help and sent a sample roll which was enough to produce the large rosette. Below is a picture of one of the partners, Dom Bailey, with their creation.

The eggs getting on a train to go on their tour around the UK,to Birmingham, Liverpool, Manchester and Glasgow.

Money raised goes to: http://www.actionforchildren.org.uk/get-involved/events/lindt-big-egg-hunt Established in 1869, Action for Children is committed to helping the most vulnerable and neglected children in the UK by helping young carers and providing fostering and adoption services.

A big thank you to SEF for supplying the material and making this 'eggsellent' project viable.

http://www.thebigegghunt.co.uk/the-hunt-tour/the-tour
www.baxterandbailey.co.uk
www.sef-france.com
http://www.designweek.co.uk/we-like/the-big-egg-hunt/3036011.article

Posted by Justin Hobson 18.02.2013