The 58th "Not DeAd yet" - The Bootleg Annual 2020
In 2020, D&AD announced that they would not be printing the paper annual for the first time ever. However, creative team Rhys Hughes and Barret Helander, who work together in London decided to produce a few copies for themselves and the idea just grew resulting in an unofficial dodgy knock-off of the 58th annual...
In their words...
"That huge mysterious book, made by creatives for creatives, to celebrate and inspire creativity. 2020 was finally going to be our year, but just as we were getting our bookshelves ready, the announcement came. The annual was going digital. There are so many great reasons to make the annual available online. It connects creatives all over the world with an infinitely inspirational archive, that tucks neatly away in a tab. The digital annual is a good thing, there’s no doubting that. But do the book and the website have to be mutually exclusive? Physical traditions are often lost to technology, and sometimes, we don’t appreciate how nice they were until they’re already gone. This particular physical tradition is one that means a great deal to us. So, unwilling to part ways with this iconic book, we decided to take matters into our own hands, and make use of the new, freely accessible website. This is the resulting knock-off. We cut corners, definitely took some artistic liberties and racked up some serious hours of copying and pasting, but it was well worth it to honour all of this brilliant work. This is our wonderfully dodgy tribute to the book we can’t bear to let go."
With a beautifully written intro by John Hegarty. ‘When we’ve lost so much, it’s important to hold onto that which is precious. This is precious.’
It features all the award winning projects including Twenty-five Sculptures in Five Dimensions a project Fenner Paper was involved with, which was conceived and sculpted by poet Tom Sharp, designed by Studio Sutherl&, soundtracked by Tony-nominated composer Alex Baranowski, with an introductory essay by art writer and curator Anna Souter. This project was printed on our Sixties 60gsm paper by Fenton Smith at Printsmith...
The edition was digitally printed by Pureprint and carbon balanced with the World Land Trust.
The Bootleg annual is printed in a limited edition of just 100 copies. With a natural corrugated cardboard cover and printed on 100% recycled uncoated paper.
Where Fenner Paper came into the project is that the yellow end-papers are printed on our Colorset Lemon 120gsm (100% recycled)...
What a great project and it's a shame that no one has taken the job on of producing the 2021 annual in print.
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