TU Spring |Summer 2013

Here is a series of three lookbooks showing the Summer TU clothing range from Sainsbury's - Womenswear, Menswear and Childrenswear.

Size of each brochure is 210x148mm, portrait, self cover. They are also all stitched with white stitching wire which is a nice touch 

Each of the catalogues is printed on Marazion Ultra 115gsm and is a self cover. Menswear and Childrenswear are 20pp and the Womenswear is 24pp. Transparent plastic wallets were manufactured to hold all three books when sent out as a set, although they were also used individually.

For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, please ask for a sample.

Art direction and design is by London based agency Exposure, who specialise in fashion PR. Creative Director at Exposure is Simon Shaw. Hayley Inglis is the producer at Exposure who oversaw the project.

The job was produced by the Inspired Thinking Group (ITG). Print is by Bristol based Apple Litho

http://www.sainsburys-live-well-for-less.co.uk/tu-clothing
www.exposure.net
http://www.inspiredthinkinggroup.com/
www.applecolour.co.uk

Posted by Justin Hobson 11.11.2013



Gok Wan for Tu

This is the lookbook for Gok Wan's fifth collection for Sainsbury's Tu clothing label. Gok Wan is the flamboyant fashion expert known for his direct personality and tell-it-how-it is styling advice.

This book is 215x125mm, portrait. It is a casebound, hardcover book with 36pp text. The cover is simply the simplest, yet most stunning part of the job. It is produced using Flockage Colours, Bordeaux 100gsm and you can see just how good it looks from these pictures...

The cover is simply hot foil blocked in two colours, metallic gold and matt black. Although Flockage is an expensive material, on a short run, it certainly creates an effect which is very luxurious and can be cost effective. Although they say you shouldn't judge a book by it's cover, you certainly can with this one! (The 32pp text is on an uncoated but I don't know what paper it is)

The job was produced by the Inspired Thinking Group. Print is by Bristol based Apple Litho and the binding is by Diamond Print Finishers.

http://www.sainsburys-live-well-for-less.co.uk/gok-for-tu/
http://www.gokwan.com/
www.inspiredthinkinggroup.com
www.applecolour.co.uk

Posted by Justin Hobson 07.03.2013