Responsibility Matters #2

Shire plc is a leading specialty biopharmaceutical company. The company has grown globally, through acquisition, recently completing a series of major transactions that have brought growth and diversification in a company that employs over 5,000 people.

Bostock and Pollitt have been working with Shire for ten years on brand communications, which includes this regular publication.

This piece of literature is mainly intended as an internal piece of communication and as such has a 'newsy' look and feel. The format is 410mm x 285mm, portrait, has 8pp and is 'loose bound'. The paper used is Offenbach Bible 60gsm which is a lightweight material and lends itself to a newspapery feel. It has also been 'endorsement folded' (ie in half, as the above pic). The colour reproduction, in particular the illustrations are superb. Printed offset litho in CMYK throughout.

Art direction and design is by Bostock and Pollitt. Print is managed by Urban Print Support.

www.shire.com
www.bostockandpollitt.com
www.urbanlifesupport.co.uk

Posted by Justin Hobson 26.08.2014

Responsibility Matters

Shire plc is a leading specialty biopharmaceutical company. The company has grown globally, through acquisition, recently completing a series of major transactions that have brought growth and diversification in a company that employs over 5,000 people. Bostock and Pollitt have been working with Shire for ten years on brand communications. This piece of literature is mainly intended as an internal piece of communication and as such has a 'newsy' look and feel.
 

The format is 410mm x 285mm, portrait, has 8pp and is 'loose bound'. The paper used is Offenbach Bible 60gsm which is a lightweight material and lends itself to a newspapery feel. It has also been 'endorsement folded' (ie in half, as the above pic). The colour reproduction, in particular the illustrations by Giordano Poloni, are superb. Printed offset litho in CMYK throughout.

Art direction and design is by Bostock and Pollitt. Print is managed by Urban Life Support.

www.shire.com
www.bostockandpollitt.com
www.urbanlifesupport.co.uk

Posted by Justin Hobson 30.04.2013

Jobs From The Past - Number 2

Regular followers will know that my first post of every month is a "job from the past" (see post on 01/10/2009), so that I can show some of the memorable jobs from times past.

Life 5/2/96 ERICSSON "you only have one life - live it"


This is an amazing job which still looks and feels as fresh as it did thirteen years ago! Produced in 1996 by Imagination for Swedish mobile phone manufacturer Ericsson. This was a piece of literature to accompany the trade stand at the CeBIT telecommunications show. The Creative Director was Stuart Jane and the Designer was Melissa Price with photography by the in-house team at Imagination.

The journal documents a working day in the lives of 7 European professionals and shows how Ericsson products "provide freedom, flexibility and control"! It is written in both English and German.

The job is 240x320mm Portrait, saddle stiched. It is printed on our Neptune Unique but has an unusual combination of weights with 4pp cover on 300gsm with 16pp on 200gsm and 20pp on 135gsm with an irregular order for the weights - works really well.

The job was printed by a company called Litho-Tech based in Kennington, London who at the time was one of the leading corporate printers in London if not the UK. Sadly like many printers of that era, the company no longer exists. It was printed offset litho in six colours. My notes aren't completely clear but I think the run was either 5,000 or 10,000 copies. Peter Roberts was the sales executive, Les Baker, the production manager and Paul Watson the Managing Director.

This was still in the very early days of using high quality uncoated text and cover materials for corporate communications but certainly Neptune Unique worked extremely well with the double hit vibrant green on the cover and gunmetal metallic silver special printed on the inside.

So where are they all now? The designer on the project, Melissa Price is at Cartlidge Levene. Creative Director, Stuart Jane is at Venture Three. Peter Roberts, who was the sales executive at printers Litho-Tech who handled the job, now runs his own print management company called Urban Life Support and Les Baker is now Works Manager at St Ives, Westerham Press. As for the others, if you know, let me know....

http://www.ericsson.com
http://www.imagination.com
http://www.venturethree.com
http://www.cartlidgelevene.co.uk
http://www.urbanlifesupport.com
http://www.st-ives.co.uk