Husband and wife, Mark and Sarah Driver, established the
Rathfinny Wine Estate in 2010 on a working arable farm with the express intention of producing some of the world’s finest quality sparkling wines. Today, the vines cover 600-acres of the Sussex South Downs and is set to become one of the largest single vineyards in Europe.
Pentagram devised the brand strategy and visual identity.
Visitors to the estate are supplied with this map, which gives directions and points of interest about the vineyard and countryside. This publication is designed by London based studio
UTILE.
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The finished size is A6 (148x105mm) folding out to A3 (297x420mm) and is printed offset litho in four colour process.
Above and below images show the map-fold...
The choice of paper for this project is an interesting one! The original choice was to use a synthetic paper as typically, with the British weather, paper maps get wet and the paper falls apart. However, synthetic papers are basically plastic and it does not fit with the vineyard's environmental policy. The solution is a clever one! It is produced on a 100% recycled (post consumer waste) label paper called
Trevi manufactured by the
Reflex Paper Mill in Germany. So, I hear you ask, why is that so clever? Well, this label paper is manufactured with what is described as 'Wet Strength' (WS) and is manufactured with the addition of chemicals which improve the tensile properties of the paper both in wet and dry state by crosslinking the cellulose fibres with covalent bonds that do not break upon wetting. It basically mens that it doesn't fall apart when it gets wet. These papers are generally used for label papers where the label is required to come off in one piece in the recycling process. It is also the same technique that is used in facial tissues, which stops them falling apart when you blow your nose, unlike toilet paper, which falls apart. This looks and feels like a totally normal sheet of paper but when it gets wet it will hold together, much better than a normal sheet of paper - it's the perfect choice!
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Above and below images show both sides
The design incorporates these superb woodcuts, which look perfect on the neutral white shade of the paper.
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The paper is called
Trevi Recycled 80gsm which is manufactured by the
Reflex paper mill in Germany and we are pleased to be their UK stockist and distributor.
Below image showing front and back covers.
Design is by
UTILE. Creative Director on the project is Nicholas Duggins and the designer is Sammy Taylor. Printing is by
Identity Printers with Paul Martin handling the project.
...and just in case, I gave the map a total soaking in the sink and it holds together perfectly, just as promised!
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