Now hold on to your seats! ...this could possibly be one of the best jobs of the year - and a job with a real difference!
19|57 is a new publication which represents the 19 photographers in the first part of a three part series showcasing the work of the entire Magnum collective (currently numbering 57, hence 19|57). This first book features a wide range of work from the likes of Indian photographer Raghu Rai, the powerful editorial work of Gilles Peress and iconic images by Thomas Hoepecker.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgH4-pbnpe2O8enqDINNwPs3QWkgVUV9aj8as3DjDLfA9XvfPv2Hn7YhVbYBEcexf9nkMr-OQJuhvxvDDvrNVY_xGJ5AIICfYgGjewmDg2x-NyNnml4AbKa2pghylTy6MFGDU3TX7IjUJQ/s200/2010+11+11+012.jpg)
So what about this "job with a difference" that I mentioned at the start of this post, I hear you ask? Well if you didn't notice, the pics of the spreads (pictured above) have something unusual about them, they are lying flat with perfect readovers - how come?
Well this job incorporates a new 'Layflat binding' technique. It was important for this job in particular, which is designed to work as spreads and it works - it opens completely flat and open - and it doesn't fall apart. To be honest when you see a book opening as well as this, you have to question why anyone would use conventional binding ever again! See the pics below:
Design is by Crescent Lodge. Creative Director is Lynda Brockbank and senior designer on the project is Andrew Collier ( ...who came up with the lay flat binding idea!)
Print production, including the layflat binding, was handled by Push Print in London.
Luckily I was able to get hold of some copies of this piece and I posted out some this week (together with a new Omnia swatch), so one may pop on your doormat soon. If it doesn't arrive or you think I've missed you out and would like a copy, please drop me an e-mail and I'll see what I can do (first come, first served!)
Posted by Justin Hobson 18.11.2010