CN Originals

This is an interesting job which is effectively a look book for Cartoon Network’s Originals, which highlights how brands can licence and apply the crazy original characters to create retro merchandise with attitude. So the items displayed are not available, it's setting the look and feel of possibilities.

The book is 280x195mm, portrait. Binding is "singer sewn" with yellow thread. 4pp cover on our Neptune Unique FSC 250gsm and 28pp text on Neptune Unique FSC 120gsm

The designs incorporate Cartoon Network characters - Samurai Jack, Johnny Bravo and friends and the characters are used on everything from clothing to mugs, pictures, cereal bowls etc.

The book is encased in a bespoke yellow envelope with a lovely "disc and string" closure - lovely! - see pic below. The piece was commissioned to be used at the International Licensing Expo in Las Vegas.

For those that aren't familiar with the term "disc and string" - here, goes!
Basically, it's a fairly self explanitory term. A pair of small discs of board - in this case the same material that the envelope is made from (so it's colour coordinated) is cut out and riveted onto the envelope. A piece of thin string (in this case black) is then riveted/glued under one of the discs. The string is then wound in a figure of eight pattern around the discs. It's a lovely idea and solves the problem of permanently sealing with glue, an envelope which may need to be re-opened several times.

Design and Art Direction is by CRUSH based in Brighton. Print production is by Print-Source, who it's worth pointing out, made a superb job of the "disc and string" envelopes

http://www.cartoonnetwork.co.uk/

www.crushed.co.uk

www.print-sourceuk.com

Posted by Justin Hobson 13.09.2011