Jobs from the past - Number 64

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

The Unusual Times - 2005

Hendricks is handcrafted gin, made is small batches with traditional botanicals, juniper, coriander, and citrus peel but the special infusion of cucumber and rose petals creates a unique and unexpected flavour. Despite the possibilities of surprise, most people shrink away from what is odd. But there are those who seek it, individuals who are truly excited by what is strange and different. Thus the marketing of this drink is to those who seek what is odd...!

The "newspaper" called The Unusual Times "brought to you by the purveyors of the most unusual Hendricks Gin" is a printed publication distributed to the press and around discerning bars, clubs and pubs around the country.

Designed to mimic a newpaper from a bygone era, it was simply printed offset litho in one colour, however the material was absolutely crucial to make the publication feel right. The material chosen is our Redeem 100% Recycled 80gsm, which has that natural "newsy" shade and rattle of a newspaper.

The finished size is 354x260mm, and they are simply a 4pp publication which is then endorse folded in half to 177x260mm. This is an excellent example of where selecting the right paper, made a big difference to the finished project. Undoubtedly some tatty old Challenger offset or the like would have been much cheaper - but even if it had been printed all over to give it an 'aged' look and feel it would never have achieved the look and feel that this publication has.

The content includes many of the normal things one would find in a newspaper, including a crossword and adverts but the articles all have an odd twist ...as you can see from this article below:

There were a few editions produced, including one edition on our Redeem FTP (Financial Times Pink) as you can see in the image below and as I recall they were produced in 2005 and 2006. The publication is still alive and available online http://unusualtimes.net/

Unfortunately I don't know who was responsible for the creative work on the project, however the Jun Hirst at William Grant & Sons did the new brand development work for the Hendricks brand and ran the project. Print management was by Chris Saunders at Printsource.

www.hendricksgin.com
www.williamgrant.com
www.print-sourceuk.com

Posted by Justin Hobson 03.02.2015

CN Originals

This is an interesting job which is effectively a look book for Cartoon Network’s Originals, which highlights how brands can licence and apply the crazy original characters to create retro merchandise with attitude. So the items displayed are not available, it's setting the look and feel of possibilities.

The book is 280x195mm, portrait. Binding is "singer sewn" with yellow thread. 4pp cover on our Neptune Unique FSC 250gsm and 28pp text on Neptune Unique FSC 120gsm

The designs incorporate Cartoon Network characters - Samurai Jack, Johnny Bravo and friends and the characters are used on everything from clothing to mugs, pictures, cereal bowls etc.

The book is encased in a bespoke yellow envelope with a lovely "disc and string" closure - lovely! - see pic below. The piece was commissioned to be used at the International Licensing Expo in Las Vegas.

For those that aren't familiar with the term "disc and string" - here, goes!
Basically, it's a fairly self explanitory term. A pair of small discs of board - in this case the same material that the envelope is made from (so it's colour coordinated) is cut out and riveted onto the envelope. A piece of thin string (in this case black) is then riveted/glued under one of the discs. The string is then wound in a figure of eight pattern around the discs. It's a lovely idea and solves the problem of permanently sealing with glue, an envelope which may need to be re-opened several times.

Design and Art Direction is by CRUSH based in Brighton. Print production is by Print-Source, who it's worth pointing out, made a superb job of the "disc and string" envelopes

http://www.cartoonnetwork.co.uk/

www.crushed.co.uk

www.print-sourceuk.com

Posted by Justin Hobson 13.09.2011