Sky Magazine Axed

Last week, BSkyB announced that they have axed the print edition of Sky Magazine. Now you might not particularly see why this is important or relevant to me or this blog - as we don't supply the paper for the magazine anyway!

However, when I tell you that this is the UK's largest magazine by circulation with an average readership of almost 7.3million, you can see why it's significant.

Richard Gray, managing director of Prinovis, which printed all of the Sky titles, referred to the decision in a recent interview with PrintWeek and highlighted its significance for the print industry:
"We do have to be concerned when companies such as BskyB, who understand the benefits that print can offer, make decisions about their marketing budgets that drastically reduce the use of the printed medium. BskyB’s decision should be worrying for the printing industry, not just Prinovis."

...how true
For the full article in Printweek:
http://www.printweek.com/bulletin/printweekdailybulletin/article/1098565/sky-magazine-axed-favour-online-mobile-comms/

Posted by Justin Hobson 18.10.2011