Greetings from Primark, the Land of Summer

Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. Primark offers a diverse range of products, stocking everything from baby and kids, to womens, mens, homeware, accessories, beauty products and confectionery.

This is Primark's Summer Lookbook....

Size is 310x235mm, portrait. The publication has a 4pp cover printed on a 300gsm 'house silk' which is matt laminated on the outside. The text is printed on our Shiro Echo, Bright White, which is 100% Recycled.

Click on images to enlarge

The 52pp text is on 120gsm, with a 20pp centre section printed on a 130gsm gloss coated paper shown in the image below. The publication is printed offset litho in CMYK throughout.

...and of course we mustn't forget the boys section, which appears in the second section on the Shiro Echo:

Click on images to enlarge

One of the things that is really noticeable is the unhurried sense of space - below is a spread without a model or clothing.

The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb.

The oversize A4 format (310x235mm) flows superbly, large pages feel good on the Shiro Echo 120gsm.

The publication is bound as 'section sewn'. You can see the sections below:

Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 10.03.2017