Greetings from Primark, the Land of Summer

Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. Primark offers a diverse range of products, stocking everything from baby and kids, to womens, mens, homeware, accessories, beauty products and confectionery.

This is Primark's Summer Lookbook....

Size is 310x235mm, portrait. The publication has a 4pp cover printed on a 300gsm 'house silk' which is matt laminated on the outside. The text is printed on our Shiro Echo, Bright White, which is 100% Recycled.

Click on images to enlarge

The 52pp text is on 120gsm, with a 20pp centre section printed on a 130gsm gloss coated paper shown in the image below. The publication is printed offset litho in CMYK throughout.

...and of course we mustn't forget the boys section, which appears in the second section on the Shiro Echo:

Click on images to enlarge

One of the things that is really noticeable is the unhurried sense of space - below is a spread without a model or clothing.

The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb.

The oversize A4 format (310x235mm) flows superbly, large pages feel good on the Shiro Echo 120gsm.

The publication is bound as 'section sewn'. You can see the sections below:

Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 10.03.2017

Primark A/W lookbook

Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. They offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and growing with the first US store opening in Boston last year.

This is the beautifully produced lookbook produced for last year's Autumn/Winter season. It is a large format - 340x245mm, which economical out of a B1 sheet.

Click on images to enlarge

The publication is printed on our Shiro Echo, Bright White, which is 100% Recycled. The 4pp cover is printed on 300gsm and the 44pp text is on 120gsm. It is printed offset litho in CMYK throughout.

The cover is also hot foil blocked and embossed in a semi transparent pearlescent foil, as you can see in the image below....

...and not to forget the men! The men's range is also included going from the back cover towards the spine or what I have described before as a 'double-ender' - the cover as you can see below with the cover spread out...

 The Men's also has the cover, hot foil blocked and embossed in a semi transparent pearlescent foil.

...a particularly nice touch is the use of the 'loop stitching' as binding.

 The 48pp publication, sits nice and flat

The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and jewellery details equally looking superb.

Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. Print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 26.04.2016

Primark - Winter 2015

Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. They offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and growing with the first US store opening in Boston last year.

This is the lookbook produced for the Winter/Christmas 2015 season and there's only one word for it and that's STUNNING!

Size of the brochure is 250x180mm, portrait and the binding is singer sewing. The unusual format is a 4pp cover printed in CMYK, offset litho, onto our Stardream Copper 285gsm. Through die cut holes, you can see the inner 'flysheet' which is hot foil blocked with metallic gold foil, printed on Stardream Onyx 120gsm.

Stardream is the market leading pearlescent and metallic paper range produced by the Cordenons paper mill in Italy and the colours are striking.

You can see the fine quality of the image printed onto the Stardream Copper. Many people forget that litho inks are transparent, meaning that the image will take up both the colour and the pearlescent effect, and when used well like this, it is just stunning.  

The 36pp text is printed in four colour process (offset litho) on Shiro Echo, White 120gsm and the printed result is exquisite. Is it the quality of the image, the repro, the printing or the paper? Well the honest answer has to be it's all of them

As you will see from the picture below, the men's range is also includes going from the back cover towards the spine

Images showing the detail of the singer sewn spine:

...and the inside

Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. The superb print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 04.02.2016