Jo Malone - Rare Teas

This new collection of colognes is a first in perfumery. Made using fragrance from ultra rare teas grown in the foothills of China to the Himalayas. The ancient art of the tea master is combined with the ingenuity of the perfumer to create these new scents. There are six colognes based on different teas - delicately floral Silver Needle Tea, sparkling and sweet Darjeeling Tea, herbaceous green Jade Leaf Tea, rich and earthy Oolong Tea, deeply seductive Midnight Black Tea and spicy Golden Needle Tea.

This is the promotional brochure produced by Jo Malone. Size is 150mm square and is saddle stitched.

The 4pp cover is on Omnia 280gsm with 12pp text on Omnia 150gsm. The reason that Omnia was chosen is because it would work with the rich detail that is present in the images but that would give a natural look and tactile feel.

Click on images to enlarge

It is printed offset litho in four colour process (CMYK) and as you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper, which is why the Omnia was chosen.

Click on images to enlarge

The image below shows the outside back cover printed in solid black and as you can see, the solid looks great...

The image below shows the detail and the way the glass and fine detail has reproduced.

Art direction and design is by the Jo Malone design team. Superb repro, print and finishing is by CPI Colour with Mark Pitman handling the project.

http://www.jomalone.co.uk/rareteas
http://www.cpicolour.co.uk/

 Posted by Justin Hobson 10.05.2017