Wood Sage & Sea Salt

Jo Malone is a London based company renowned for British bespoke fragrances for Women, Men and the Home. This is the superb promotional collateral for their Wood Sage & Sea Salt fragrance... 'Escape the everyday along the windswept shore. Waves breaking white, the air fresh with sea salt and spray. The mineral scent of rugged cliffs, mingling with earthy sage'

The finished size is 150mm square and is concertina folded out to a size of 900x150mm and you can see the birdseye image below:

Click on images to enlarge

The below image shows both sides laid out flat...

It is printed on our Kaizen 350gsm, which is a dead flat matt uncoated text and cover range with a surface treatment and the result is it prints amazingly but still doesn't feel like a coated paper.

Kaizen has a high whiteness and an excellent bulk. It isn't just CMYK that prints superbly. As you can see from the image below, solid flat colours reproduce superbly.

On a simple piece of collateral like this, the attention to detail makes all the difference. As you can see from the detail image below, it has been properly and beautifully creased. Perfectly square and perfectly executed...

Art direction and design is by the Jo Malone design team. Superb repro, print and finishing is by CPI Colour with Mark Pitman handling the project.

https://www.jomalone.co.uk/scents/woody/wood-sage-sea-salt
https://www.cpi-print.co.uk/

 Posted by Justin Hobson 13.08.2021

Jobs from the past - Number 124

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this invitation is from 2014.

British Museum Invitation - September 2014 

In September 2014 the British Museum staged a major exhibition in the new Sainsbury Exhibitions Gallery on a golden age in China’s history. The exhibition explored the years 1400 – 1450, a pivotal 50 year period that transformed China during the rule of the Ming dynasty. The exhibition included rare loans of some of the finest objects ever made in China, shedding light on this important part of world history that is little known in Europe. China’s internal transformation and connections with the rest of the world led to a flourishing of creativity from what was, at the time, the only global superpower.

Click on images to enlarge

This is the private view invitation for special guests in September. The size is A5,portrait and is a 6pp gatefold format. It opens to reveal the spread below...

 ...and then folding out to the below:

The below image shows both sides, spread out.

This invitation is printed on our Omnia 280gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb, as I hope you can see with the black and red solids and with the most amazing detail retained in the images as I hope you can see in the image below...

Design is by the in-house team at the British Museum, headed by Ann Lumley. The invitation was printed offset litho by CPI Colour.

http://www.britishmuseum.org/

http://www.cpicolour.uk/

Posted by Justin Hobson 03.01.2020

Jobs from the past - Number 112

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by. This project is from the year 2000.

Traveller - Pictor.com

In the pre-internet age, if you wanted an image, you used to have to search through printed catalogues supplied by photo libraries. You would then either, phone, fax or even write a letter (!) ordering the transparency for which you would be charged. As digital technology developed, photo libraries were able to provide a larger volume of images on disc, but to promote the images from the library, they would often also send a book showing a selection of printed images. This is one such publication produced in the Summer of 2000, just at the time when the internet was enabling the exchange of digital files and at the time of the first dotcom boom.

It is an unusual format of 140x297mm, Landscape. It is section sewn and casebound with a 56pp text plus printed endpapers.

The images are of the highest quality and this publication is just to give a flavour of the bigger selection of images available on disk, so the first couple of pages show the areas in the world where the different sections have been shot...

Click on images to enlarge

The text is printed on Neptune Unique FSC 135gsm and looks truly amazing! Neptune is smooth uncoated with a high white shade and the images have reproduced amazingly (in no small way, due to the printer as well). Printed offset litho in CMYK plus a special pantone color for the printed end papers. At this time, most stock photography catalogues were printed on coated papers, so that reproduction was ensured, but at this time, although image reproduction was important, it was also important to show how images might look in use and it was at a time when the use of quality uncoated papers was becoming more prevalent.

In those days there needed to be a disc included as file transfer over the internet was still to come, so as you can see below, a disc affixed on the inside back cover...

Image showing the thread of the section sewing...

Creative direction and design is by the in house team at Pictor. It seems that Pictor no longer exists as a picture library, but I guess the world of stock image photography has changed beyond all recognition since the millennium.

The excellent printing and binding was by Fulmar, based in Croydon, Surrey and this project was handled by Keith Marley. Fulmar was a printer founded in 1971 by Mike Taylor and was a forward thinking, successful and large print group. Mike Taylor sold Fulmar in 2006 to the CPI group and they are still printing in the same factory and still producing lovely work!

Keith Marley now runs his own printing consultancy: http://keithmarley.co.uk/

http://www.cpi-print.co.uk/
https://bapla.org.uk/

Posted by Justin Hobson 04.02.2019

Jobs from the past - Number 105

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from seventeen years ago...

Jo Malone Express 2001

Jo Malone and husband Gary opened their first store in Walton Street, London in 1994. Since then Jo Malone London has become a name internationally synonymous with all that is most coveted in British style. In 1999, the company was acquired by the Estée Lauder group ensuring investment and a truly global outlook. In November 2001, Jo Malone Express – a bespoke delivery service for sending gifts worldwide was introduced. and this was one of the pieces of collateral used to promote the service.

Click on images to enlarge

Size is 210mm, square and is saddle stitched. There is a 4pp cover with pocket on inside back cover and a 22pp text (the extra 2pp is due to the throw out). Printed offset litho throughout.

Opening spread...

The material chosen is our Neptune Unique SoftWhite, which is an uncoated off-white, smooth (yet tactile) text and cover paper - the printed result is simply fantastic. The cover is 300gsm and the text weight is 155gsm

Click on images to enlarge

There is a 'throw out' which is how it makes 22pp, as you can see below

6pp text, flat...

The remarkable thing about this project is that it has an exceptionally contemporary look and feel. It certainly doesn't feel like a job from 17 years ago!

Click on images to enlarge

Creative Direction and Design is by Claire Lloyd. According to my notes, it was printed by First Impressions (Howden Litho) based in Camberwell. Established and run by Murray Wolfe-Arbiter, First Impressions was a highly regarded London based printer throughout the 1990's. Sadly like many other printing companies of that era, they went bust in August 2004. The file copies I still have are labelled with their stickers. 

Jo Malone continued to use Neptune Unique SoftWhite for mailing and collateral for many years as a more competitive alternative to some of the expensively priced American text and cover papers. Below are some other pieces of collateral produced in the mid 2000's using Neptune Unique SoftWhite for the cards and bespoke envelopes. These were produced by Pegasus Colour (now CPI Colour)

https://www.jomalone.co.uk/
http://www.clairelloyd.com/

Posted by Justin Hobson 02.07.2018

Beau House

Beau House contains eight luxury appartments situated in Jermyn Street in London's west end. Developed by Dukelease, the Architects are Brimelow McSweeney with interiors by Oliver Burns. This book is for the Brummell Penthouse, so named after the Regency dandy Beau Brummell. This magnificent publication has a casebound cover. The size is 320x245mm, portrait.

The book has a 96pp text, plus printed endpapers.

The text is printed on our Omnia 150gsm. As you can see from the images, there is lots of colour and images with the exterior and interior images looking great on the Omnia, retaining detail in the dark areas.

Click on images to enlarge

The text is 'section-sewn' in 16pp sections which you can see beautifully bound together with the ribbon marker.

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The brochure is printed offset litho in CMYK plus one special colour throughout and as I'm sure you can see from the images, the reproduction is superb.

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...even the relatively plain pages for the floor-plans feel good printed on the tactile uncoated surface of the Omnia:

The cover has a foil and de-boss over the whole front and back cover. The cover is covered in Fibremark Setalux 1780 over a 3mm board.

Design is by London based branding agency Identity, Design Director is Lisa Roser. Print is by CPI

This is an exquisitely produced book which uses a great choice of materials and print finshes. The project is printed offset litho throughout. Print is by CPI Colour with Simon Reid handling the project.

http://www.beauhouselondon.com/
http://identity-design.co.uk/

http://www.cpicolour.co.uk/

Posted by Justin Hobson 15.08.2017

How to Excite the Senses

Jaguar is a purpose-led organisation and their purpose is to excite the senses. This superb publication commissioned by the Jaguar PR and press department is to convey this purpose. This piece of literature embodies all the core values that Jaguar stands for and is produced to a very high specification.

The size of the publication is 165x240mm, landscape. The outside cover is case-bound using a combination of a soft touch covering material and 'quarter bound' in black book-cloth. The front cover is hot foil blocked in a gloss black foil. 

The binding is what is generally called "swiss-bound", so the text is mounted onto the inside back cover with the front cover and freestanding spine. The below image shows the inside front cover, inside spine and page one of text.

However, what is unusual about the binding is that the text is section sewn but left as what I describe as "open-bound" with the sections being held together with just thread and a very small amount of glue.

Click on images to enlarge

One of the things about this project which is so exciting is the use of different materials. The introduction is an 8pp section printed on Offenbach Bible 60gsm - which is printed sensationally with an amazing image ...the alloy wheel below:

...and below you can see the way the very lightweight Offenbach Bible flops and flows:

The majority of text is printed on our Omnia 120gsm. The majority of pages are printed in a solid black, which looks wonderful on the Omnia.

Click on images to enlarge

...but to keep the reader stimulated there are eight "tip- ins" 140x110mm, which are printed on our Astralux 1 sided 90gsm, which is high gloss one side and an uncoated reverse.

The below image shows the way the uncoated and coated combination of the Astralux works really well.

Many of the spreads are also vibrant colours or solids which all work equally well on the Omnia.

The publication is printed offset litho throughout and there is also gloss UV which runs throughout the book. Unlike most uncoated products, you can successfully gloss UV varnish on Omnia (with a single hit) and it works really well - as you can see in the below pic...

Click on images to enlarge

Another luxurious touch is the use of coloured thread for the section sewing:

Concept, art direction and design of the publication is by Brand Union.

This is an exquisitely produced book which using a great choice of materials does "excite the senses". The project is printed offset litho throughout. Print is by CPI Colour with Alan Gillespie handling the project.
https://www.jaguar.co.uk/index.html

http://www.brandunion.com/

http://www.cpicolour.co.uk/

Posted by Justin Hobson 27.07.2017