Roksanda Accessories #2

In the decade since it launched at London Fashion Week in 2005, the ROKSANDA fashion house has evolved an unmistakable woman-centered design aesthetic. The brand is favoured by Kate Middleton and Michelle Obama and is described as "Sophisticated and feminine yet playful and effortless, its iconic ready-to-wear and accessories are instantly recognisable...."

This is a piece of supporting promotional literature produced for their accessories collection. The format is a very simple 16pp broadsheet. Size is 594mm x 420mm folding to 148mm x 210mm.

Above image shows the front, folding out to the spread below...

...and then out again:

...and then out into the full A2 size broadsheet below:

The paper chosen is our Omnia 120gsm - because it would work with the dark image and still maintain the detail that is present, especially in the shadow areas but still giving a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and there is no loss of detail, which is what can often happen printing on an uncoated paper, just superb reproduction. Printed one side only, the reverse is left plain white and unprinted.

Creative direction and design is handled by the in house team at Roksanda. Print is by Avenue Litho who are based in Hackney in East London

http://roksanda.com/
http://www.avenuelitho.com/

Posted by Justin Hobson 10.04.2018