Roksanda Accessories #2

In the decade since it launched at London Fashion Week in 2005, the ROKSANDA fashion house has evolved an unmistakable woman-centered design aesthetic. The brand is favoured by Kate Middleton and Michelle Obama and is described as "Sophisticated and feminine yet playful and effortless, its iconic ready-to-wear and accessories are instantly recognisable...."

This is a piece of supporting promotional literature produced for their accessories collection. The format is a very simple 16pp broadsheet. Size is 594mm x 420mm folding to 148mm x 210mm.

Above image shows the front, folding out to the spread below...

...and then out again:

...and then out into the full A2 size broadsheet below:

The paper chosen is our Omnia 120gsm - because it would work with the dark image and still maintain the detail that is present, especially in the shadow areas but still giving a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and there is no loss of detail, which is what can often happen printing on an uncoated paper, just superb reproduction. Printed one side only, the reverse is left plain white and unprinted.

Creative direction and design is handled by the in house team at Roksanda. Print is by Avenue Litho who are based in Hackney in East London

http://roksanda.com/
http://www.avenuelitho.com/

Posted by Justin Hobson 10.04.2018

Roksanda Accessories

In the decade since it launched at London Fashion Week in 2005, the ROKSANDA fashion house has evolved an unmistakable woman-centered design aesthetic. The brand is favoured by Kate Middleton and Michelle Obama and is described as "Sophisticated and feminine yet playful and effortless, its iconic ready-to-wear and accessories are instantly recognisable...."

This is the promotional literature produced for their accessories/handbag collection. The format is a very simple 8pp broadsheet. Size is 594mm x 420mm folding to 297mm x 210mm.

Above image shows the front, folding out to the spread below...

...and then out into the full broadsheet below:

The paper chosen is our Omnia 120gsm - because it would work with the rich detail that is present in the images but that would give a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and there is no loss of detail, which is what can often happen printing on an uncoated paper, just superb reproduction. Printed one side only, the reverse is left plain white and unprinted.

Creative direction and design is handled by the in house team at Roksanda. Print is by Avenue Litho who are based in Hackney (London E8) - interestingly, they also have hot foil blocking in house!

http://roksanda.com/
http://www.avenuelitho.com/

Posted by Justin Hobson 16.03.2018

Whistles and Roksanda Ilincic

This is a really simple but effective look book for a Spring/Summer collection for fashion retailer Whistles.

The size is 127x180mm and the format is 14pp and is made up by a long concertina which concertinas into a "Roll Fold" which in effect forms the front and back cover. Because of the bulk of the material, a parallel crease forms a very effective 4mm "spine".

Printed on Omnia 320gsm.

Art Direction is by Partner+Partner. Art Director is Chris Simmonds. http://www.whistles.co.uk/
http://www.partnerandpartner.co.uk/

Posted by Justin Hobson

Roksanda Ilincic for Whistles

This is a lovely mailing piece from fashion retailer Whistles.

It is A5 size and the pages are formed by a long perforated concertina which fold into the cover. Printed on Omnia 280gsm.

It is designed "in house" at Whistles by designer Jess Hilton and photography is by Ben Weller.

....and thank you for the flowery note from Jess and Kate which is hand illustrated!

www.whistles.co.uk