Business Cards for Stefano Marinaz

From its London base, the Stefano Marinaz Landscape Architecture studio works alongside international architects and designers on projects ranging from small private gardens to larger landscapes, and historical restorations to installations for garden festivals.

These are the most beautiful and beautifully produced business cards I have ever had the privilege to write about on this blog!

Stefano Marinaz appointed Mercer Design for a brand refresh, part of which was the design of new business cards, which as many people now identify are the most important piece of print that most businesses produce.

I shall let the words of Stefano Marinaz explain...
If you know me you must also know how keen on plants I am. My passion for the natural world and understanding of plants started when I was very young sharing some special moments with my grandfather in the glass house, he was growing vegetables to be sold in the shop. More than 70 years ago he started a business in Trieste, Italy, where he was selling seeds and plants to professional and amateur growers. As the business developed further my father and my mum became part of “Marinaz Agraria e Giardinaggio” and after almost 40 years of work they managed to expand the company by selling, throughout Italy and abroad, seeds, plants, gardening tools, machinery and everything else that can assist professionals and amateurs in the gardens and in the fields. The seeds have been the core business of my family since the beginning and I am personally fascinated by their beauty and by the fact they are able to generate new life and endless possibilities for us as human beings as well as in my case for designers. Sometime it is important to see things with a closer look and this is why I have chosen the beautiful pictures by Robert Llewellyn to be part of my new business cards.

I selected nine seeds which I found very interesting mainly in relation to the plants they develop. It has been a very enjoyable design process with the fantastic team of Mercer Design

These gilt edged business cards are printed four colour process one side (seed images) and one colour on the face and are also hot foil blocked on the face in a bronze foil (Foilco Ref: 6732). The gilt edging is in a matching bronze colour.

You may be thinking that these 1mm thick cards are duplexed ...but you'd be wrong! They are printed on our Sumo 1mm thick board - so how are they printed I hear you ask? - they are printed flat bed, offset litho by a very clever company called Avenue Litho, based in Hackney, East London.

One of the reasons that this solution was chosen because the client wanted to avoid the card being 'bendy' which is characteristic of duplexed boards. Because Sumo is 'mill laminated' (a process that uses a lot of pressure and very little glue) the moisture balance is not interfered with, which is why the sheet maintains the correct moisture balance and therefore remains flat.

https://www.stefanomarinaz.com/

https://www.mercerdesign.com/

https://www.avenuelitho.com/

https://www.robertllewellyn.com/

Posted by Justin Hobson 15.03.2023

Stefano Marinaz Business Cards

From its London base, the Stefano Marinaz Landscape Architecture studio works alongside international architects and designers on projects ranging from small private gardens to larger landscapes, and historical restorations to installations for garden festivals.

These are the most beautiful and beautifully produced business cards I have ever had the privilege to write about on this blog!

Stefano Marinaz appointed Mercer Design for a brand refresh, part of which was the design of new business cards, which as many people now identify are the most important piece of print that most businesses produce.

I shall let the words of Stefano Marinaz explain...
If you know me you must also know how keen on plants I am. My passion for the natural world and understanding of plants started when I was very young sharing some special moments with my grandfather in the glass house, he was growing vegetables to be sold in the shop. More than 70 years ago he started a business in Trieste, Italy, where he was selling seeds and plants to professional and amateur growers. As the business developed further my father and my mum became part of “Marinaz Agraria e Giardinaggio” and after almost 40 years of work they managed to expand the company by selling, throughout Italy and abroad, seeds, plants, gardening tools, machinery and everything else that can assist professionals and amateurs in the gardens and in the fields. The seeds have been the core business of my family since the beginning and I am personally fascinated by their beauty and by the fact they are able to generate new life and endless possibilities for us as human beings as well as in my case for designers. Sometime it is important to see things with a closer look and this is why I have chosen the beautiful pictures by Robert Llewellyn to be part of my new business cards.

I selected nine seeds which I found very interesting mainly in relation to the plants they develop. It has been a very enjoyable design process with the fantastic team of Mercer Design

These gilt edged business cards are printed four colour process one side (seed images) and one colour on the face and are also hot foil blocked on the face in a bronze foil (Foilco Ref: 6732). The gilt edging is in a matching bronze colour.

You may be thinking that these 1mm thick cards are duplexed ...but you'd be wrong! They are printed on our Sumo 1mm thick board - so how are they printed I hear you ask? - they are printed flat bed, offset litho by a very clever company called Avenue Litho, based in Hackney, East London.

One of the reasons that this solution was chosen because the client wanted to avoid the card being 'bendy' which is characteristic of duplexed boards. Because Sumo is 'mill laminated' (a process that uses a lot of pressure and very little glue) the moisture balance is not interfered with, which is why the sheet maintains the correct moisture balance and therefore remains flat.

https://www.stefanomarinaz.com/

https://www.mercerdesign.com/

http://www.avenuelitho.com/

https://www.robertllewellyn.com/

Posted by Justin Hobson 09.04.2019

Roksanda Accessories #2

In the decade since it launched at London Fashion Week in 2005, the ROKSANDA fashion house has evolved an unmistakable woman-centered design aesthetic. The brand is favoured by Kate Middleton and Michelle Obama and is described as "Sophisticated and feminine yet playful and effortless, its iconic ready-to-wear and accessories are instantly recognisable...."

This is a piece of supporting promotional literature produced for their accessories collection. The format is a very simple 16pp broadsheet. Size is 594mm x 420mm folding to 148mm x 210mm.

Above image shows the front, folding out to the spread below...

...and then out again:

...and then out into the full A2 size broadsheet below:

The paper chosen is our Omnia 120gsm - because it would work with the dark image and still maintain the detail that is present, especially in the shadow areas but still giving a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and there is no loss of detail, which is what can often happen printing on an uncoated paper, just superb reproduction. Printed one side only, the reverse is left plain white and unprinted.

Creative direction and design is handled by the in house team at Roksanda. Print is by Avenue Litho who are based in Hackney in East London

http://roksanda.com/
http://www.avenuelitho.com/

Posted by Justin Hobson 10.04.2018

Roksanda Accessories

In the decade since it launched at London Fashion Week in 2005, the ROKSANDA fashion house has evolved an unmistakable woman-centered design aesthetic. The brand is favoured by Kate Middleton and Michelle Obama and is described as "Sophisticated and feminine yet playful and effortless, its iconic ready-to-wear and accessories are instantly recognisable...."

This is the promotional literature produced for their accessories/handbag collection. The format is a very simple 8pp broadsheet. Size is 594mm x 420mm folding to 297mm x 210mm.

Above image shows the front, folding out to the spread below...

...and then out into the full broadsheet below:

The paper chosen is our Omnia 120gsm - because it would work with the rich detail that is present in the images but that would give a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and there is no loss of detail, which is what can often happen printing on an uncoated paper, just superb reproduction. Printed one side only, the reverse is left plain white and unprinted.

Creative direction and design is handled by the in house team at Roksanda. Print is by Avenue Litho who are based in Hackney (London E8) - interestingly, they also have hot foil blocking in house!

http://roksanda.com/
http://www.avenuelitho.com/

Posted by Justin Hobson 16.03.2018