V&A Invitation - Christian Dior

Spanning 1947 to the present day, this exhibition traced the history and impact of one of the 20th century's most influential couturiers, exploring the enduring influence of the fashion house, and Dior's relationship with Britain. The exhibition presented over 200 rare Haute Couture garments drawn from the V&A's couture collection and the extensive Dior Archives alongside accessories, fashion photography, film, vintage perfume, original make-up, illustrations, magazines, and Christian Dior’s personal possessions. The exhibition ran from February to 1 September this year and was a total sell out.

This is the private view invitation for the launch party on 30th January this year...

Click on images to enlarge

The format is an 4½pp concertina folded invite. The size is 183 x 375mm folding to a finished size of 183x150mm with a 75mm flap, which I hope you can see from the birsdeye view above. Having the half page flap means that on the front, you have coated and uncoated meeting together which is a wonderful juxtaposition. The below image shows both sides of the invitation...

Hopefully you'll be able to see from the image above that one side is very colourful and glossy and the other side is uncoated with mono images and hot foil blocked in silver. It is printed on Astralux [1 sided] 300gsm and is finished with gloss film lamination - this might sound unnecessary,but it is what gives the super high gloss lustre, which only lamination on top of a cast coated paper can give you. The below detail image shows the gloss...

...and of course, it is also beautifully creased with a matrix crease:

The invitation is designed by the in-house design team. Print and hot foiling is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

https://www.vam.ac.uk/exhibitions/dior-designer-of-dreams
http://www.identityprint.co.uk/
http://www.favini.co.uk/

Posted by Justin Hobson 19.12.2019