Toast - The Making of a Pioneer

TOAST began with loungewear and nightwear, designed in a farmhouse in Wales. Founded by James and Jessica Seaton in 1997, the collections reflected a sense of ease and a slower, more thoughtful way of life.

Today, led by Suzie de Rohan Willner, TOAST creates and curates simple, functional, beautiful clothing and homeware. TOAST has shops throughout the UK and can be found in concept stores across the US and Europe. With studios in both London and Swansea, TOAST continues to design and develop all collections in-house and is proud to be one of the few fashion brands with its own full pattern room – lined with calico toiles and full of pins, papers, chalks and spools of thread, it is a true place of making.

This publication is their wonderful look-book for the AW19 collection titled The Making of a Pioneer and begins with this preface:

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The look-book is A4 size (297x210mm) portrait, saddle stitched with a 90pp text and is printed offset litho in CMYK throughout. 

The superb photography of Jo Metson Scott appears throughout the publication...

The reproduction is excellent as you can see from the image below, you can even see the detail in the dark areas of CMYK

The 90pp text is printed on Shiro Echo, White 90gsm which is 100% recycled and FSC accredited and as you can see, it works just beautifully...

Throughout the publication there are essays, including this one about Eva Hesse written by Corinne Julius

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...and an article titled Inside the Kew Herbarium written by Matt Collins, with photography by Kendal Noctor.

House and Home photography is by Noemie Reijnen.

It's hard to know where to stop, these spreads are just so good, the mono image (reproduced in CMYK) is superb.

The look-book flops and folds in the hand beautifully...

Creative Director is Luciana Newell, who's work has appeared on this blog before. Graphic designer is Mia Shurey. The excellent print and finishing is by Westdale Press, based in Cardiff.

A superbly produced publication; art direction, photography, design, writing and printing is all truly excellent.

https://www.toa.st/uk/

http://www.westdale.co.uk/
http://www.jometsonscott.com/

Posted by Justin Hobson 16.04.2020