Lemon Tree Business Cards

LemonTree are a cleaning company based in the South East ...and they are a cleaning company with an environmental ethos. Only businesses with the highest standards of social and environmental performance are eligible for a B Corps certificate and LemonTree is on the path to B Corp full Certification, which certifies companies worldwide, because of the positive impact on customers, workers, community and the environment. This is their lovely Business Card...

The size is 55 x 85mm and it is printed on our Crush Kiwi made by Favini in Italy. Crush is made partly using the residue from the industrial processing of crushed citrus fruit, coffee, nuts, olives, kiwi, corn, lavender cherries and grapes, these agro-industrial "end of life" products replacing up to 15% of conventional tree pulp. This is combined with 40% recycled fibres (post consumer waste) and the remainder is FSC virgin pulp and the product is FSC certified. The range is produced using green energy and is carbon balanced at the mill gate (we can also supply the paper in the UK, certified as carbon balanced).  

The card is digitally printed by MTA on their HP Indigo press. It has been printed with a white layer first with the yellow printing on top which makes the colors, especially the vivid yellow really pop!

As you can see from the image below, the Crush Kiwi has inclusions in the paper which are visible. The paper was chosen because of it's environmental pedigree and that the shade of pale green really worked with the identity.

The card is printed on Crush Kiwi 250gsm, which has then been duplexed to make 500gsm.

Design is by Imagist, a brand consultancy based in London and the design is by Rose Cornish.

https://www.lemontreeservices.co.uk/

https://www.imagistlondon.com/

https://www.mtadigital.co.uk/

Posted by Justin Hobson 06.05.2021