Lemon Tree Business Cards

LemonTree are a cleaning company based in the South East ...and they are a cleaning company with an environmental ethos. Only businesses with the highest standards of social and environmental performance are eligible for a B Corps certificate and LemonTree is on the path to B Corp full Certification, which certifies companies worldwide, because of the positive impact on customers, workers, community and the environment. This is their lovely Business Card...

The size is 55 x 85mm and it is printed on our Crush Kiwi made by Favini in Italy. Crush is made partly using the residue from the industrial processing of crushed citrus fruit, coffee, nuts, olives, kiwi, corn, lavender cherries and grapes, these agro-industrial "end of life" products replacing up to 15% of conventional tree pulp. This is combined with 40% recycled fibres (post consumer waste) and the remainder is FSC virgin pulp and the product is FSC certified. The range is produced using green energy and is carbon balanced at the mill gate (we can also supply the paper in the UK, certified as carbon balanced).  

The card is digitally printed by MTA on their HP Indigo press. It has been printed with a white layer first with the yellow printing on top which makes the colors, especially the vivid yellow really pop!

As you can see from the image below, the Crush Kiwi has inclusions in the paper which are visible. The paper was chosen because of it's environmental pedigree and that the shade of pale green really worked with the identity.

The card is printed on Crush Kiwi 250gsm, which has then been duplexed to make 500gsm.

Design is by Imagist, a brand consultancy based in London and the design is by Rose Cornish.

https://www.lemontreeservices.co.uk/

https://www.imagistlondon.com/

https://www.mtadigital.co.uk/

Posted by Justin Hobson 06.05.2021

Pip MacCallum Identity

Imagist has produced the identity for a bridal shoe designer, Pip MacCallum, including printed stationery, with brilliant and stunning simplicity!

In the words of Imagist "During the development of the ideas, we noticed that Pip’s name has two of every letter, with the exception of the letters U and I. We thought this was remarkable, for someone who designs bridal shoes!"

The result is a design where these two individual letters are cut out - the device is used throughout the identity. On the printed material, the U and the I on the front of the literature is laser cut.

On the cards and letterheads the U and I are laser cut on the front and a simple ampersand is printed on the reverse, so that you read Pip MacCallum on the face, and U & I on the reverse ...very clever indeed!

The entire suite of literature is printed on our StarFine White. The letterhead is printed on 115gsm and the cards, postcards and swing tags are all printed on 350gsm.

Swing tag

The identity has been created by Imagist, a London based studio. Art direction and design is by Colm Roche and Rose Brissenden.

You can read more about the project here: http://www.imagistlondon.com/pip-maccallum.html

Although this is a simple piece of print, the execution has to be done well and this is done very well. Print production including the laser cutting has been handled by Paul McCarthy at Colt Press based in Essex.

http://www.imagistlondon.com/
www.colt-press.co.uk

Posted by Justin Hobson 30.10.2104