Wrangler - Denim Performance

This is the season's promotional literature for Wrangler’s Denim Performance line and features Kimi Räikkönen.

This 10pp concertina brochure is 190x135mm, expanding to 190x675mm. It is printed in CMYK offset litho on our Omnia, White FSC 320gsm and is printed and finished beautifully. Birds eye view below:

Click on images to enlarge

Although this is a simple publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper.

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall and thanks to Jethro for sending me file copies.

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

https://www.wrangler.co.uk/mens-jeans

http://jjmarshallassociates.com/

www.principalcolour.co.uk

Posted by Justin Hobson .08.05.2023