Wrangler - Denim Performance

This is the season's promotional literature for Wrangler’s Denim Performance line and features Kimi Räikkönen.

This 10pp concertina brochure is 190x135mm, expanding to 190x675mm. It is printed in CMYK offset litho on our Omnia, White FSC 320gsm and is printed and finished beautifully. Birds eye view below:

Click on images to enlarge

Although this is a simple publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper.

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall and thanks to Jethro for sending me file copies.

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

https://www.wrangler.co.uk/mens-jeans

http://jjmarshallassociates.com/

www.principalcolour.co.uk

Posted by Justin Hobson .08.05.2023

Jobs from the past - Number 158

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this one is from 2015...

This is the season's promotional literature for Wrangler’s Spring Summer 2015 collection for women. Live in Denim is Wrangler’s new collection for women which incorporates Shape Keeper jeans using Lycra® and dualFX® to create stretch denim and silk soft jeans which achieves it's delicate touch through Cotton-Tencel® denim blends.

This 10pp concertina brochure is 190x135mm, expanding to 190x675mm. It is printed in CMYK offset litho on our Omnia, White FSC 320gsm and is printed and finished beautifully.

Front cover, below:

Birds eye view...

Click on images to enlarge

Although this is a simple publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect.

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper - fleshtones look superb!

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall and thanks to Jethro for sending file copies and a note...

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

https://eu.wrangler.com/uk-en/home

http://jjmarshallassociates.com/

http://www.principalcolour.co.uk/

Posted by Justin Hobson .09.01.2023

Jobs from the past - Number 154

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this one is from 2015...

Studio Nicholson S|S 2015

Studio Nicholson is a contemporary design studio based in London. Creative Director and founder Nick Wakeman is obsessive about beautiful cloth and draws influences from Japanese and Italian culture. The Studio Nicholson brand embodies a total design ethos using refined materials, which is conveyed in this beautifully produced lookbook for the Spring|Summer 2015 collection printed on our Offenbach Bible.

Click on images to enlarge

Size is 240 x 190mm, portrait. It is a 24pp 'self-cover' is printed offset litho in CMYK on our Offenbach Bible 60gsm, the lightweight paper works exquisitely with the images.   

There is a combination of images printed in full colour and images in 'monochrome' but which are also printed out of CMYK.

The above image is the centre spread. This publication is saddle stitched using a white coated wire which is a lovely touch and works well. A nice, well considered finish.

The image below shows a stack of spines with the white wire stitching (staples)

The whole publication is all printed on our Offenbach Bible 60gsm ...and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate:

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall.

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

https://www.studionicholson.com/

http://jjmarshallassociates.com/

www.principalcolour.co.uk

Posted by Justin Hobson .02.09.2022

Wrangler S|S 2015

This is the season's promotional literature for Wrangler’s new S|S 2015 collection. Kimi Räikkönen is the face of Wrangler’s Denim Performance line and is the first male spokesperson for Wrangler Europe.

This 10pp concertina brochure is 190x135mm, expanding to 190x675mm. It is printed in CMYK offset litho on our Omnia, White FSC 320gsm and is printed and finished beautifully. Birds eye view below:

Click on images to enlarge

Although this is a simple publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper.

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall and thanks to Jethro for sending file copies and a note...

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

 

http://www.wrangler.co.uk/mens-jeans

http://jjmarshallassociates.com/

www.principalcolour.co.uk

Posted by Justin Hobson .12.11.2015

Live in Denim - Wrangler S|S 2015

This is the season's promotional literature for Wrangler’s new S|S 2015 collection for women. Live in Denim is Wrangler’s new collection for women which incorporates Shape Keeper jeans using Lycra® and dualFX® to create stretch denim and silk soft jeans which achieves it's delicate touch through Cotton-Tencel® denim blends.

This 10pp concertina brochure is 190x135mm, expanding to 190x675mm. It is printed in CMYK offset litho on our Omnia, White FSC 320gsm and is printed and finished beautifully.

Front cover, below:

Birds eye view...

Click on images to enlarge

Although this is a simple publication, it's often the simple jobs which don't get the attention to detail. This is well creased and folded square which is just perfect.

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper - fleshtones look superb!

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall and thanks to Jethro for sending file copies and a note...

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

https://www.wrangler.co.uk/landing/live-in-denim

http://www.wrangler.co.uk/

http://jjmarshallassociates.com/

www.principalcolour.co.uk

Posted by Justin Hobson .29.09.2015

Studio Nicholson S|S 2015

Studio Nicholson is a contemporary design studio based in London. Creative Director and founder Nick Wakeman is obsessive about beautiful cloth and draws influences from Japanese and Italian culture. The Studio Nicholson brand embodies a total design ethos using refined materials, which is conveyed in this beautifully produced lookbook for the Spring|Summer 2015 collection printed on our Offenbach Bible.

Click on images to enlarge

Size is 240 x 190mm, portrait. It is a 24pp 'self-cover' is printed offset litho in CMYK on our Offenbach Bible 60gsm, the lightweight paper works exquisitely with the images.   

There is a combination of images printed in full colour and images in 'monochrome' but which are also printed out of CMYK.

The above image is the centre spread. This publication is saddle stitched using a white coated wire which is a lovely touch and works well. A nice, well considered finish.

The image below shows a stack of spines with the white wire stitching (staples)

The whole publication is all printed on our Offenbach Bible 60gsm ...and it looks and feels absolutely gorgeous - it flops and folds in a delightful way when handling the publication as I hope these images demonstrate:

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall.

Excellent print and finishing is by Principal Colour based in Paddock Wood, Kent.

http://www.studionicholson.com/

http://jjmarshallassociates.com/

www.principalcolour.co.uk

Posted by Justin Hobson .07.09.2015