Jobs from the past - Number 95

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Boots Company Report and Accounts 1997

I was reminded about this project from twenty years ago as this project uses paper made at the Curtis Fine Paper, Guardbridge Paper Mill, which has since closed and now houses the Eden Mill brewery and distillery, which I wrote about below.

Up until the early 2000's the design and printing of company annual report and accounts was VERY big business. In the burgeoning design market of the 1980's and 90's There were many design companies which specialised in just annual reports (the likes of Michael Peter, Bamber Forsyth, Benjamin Rowntree, Radley Yeldar etc) and printers who would specialise in printing them such as Greenaway Harrison, Litho-Tech, Oakley Press, White Dove etc.

Back in those dim and distant days, it was very common for Annual Reports to be divided into the Report - printed on a white paper, printed in four colour process (with photographs!) and the Accounts section - printed on a coloured paper ...and this job follows that pattern.

This is the Report and Accounts for the Boots Company, the group of companies based on the Nottingham chemists founded in 1849 by John Boot. Back in 1997 they were a PLC in the FTSE 100, however ten years ago they were bought by a private equity firm based in Switzerland. The design is by Addison and the printer was Litho-Tech.

The size of the report is 297x180mm, portrait. It has a 4pp cover, which is printed in a blue and is matt laminated.

Below you can see the split between the two sections.

According to my notes, the 36pp front 'report' section was printed on Zanders Megamatt 150gsm, printed in CMYK, possibly with a special and a 'spot gloss machine varnish' which was a highly desirable effect back in those days.

The 44pp 'accounts' section is where I came in! I was briefed by Karen Blades, Production Manager at Addison to provide a bespoke paper to what was described as a 'post it note yellow' shade, which as you can see from the result below, we managed to achieve.

Click on images to enlarge

We decided to work with Curtis Fine Paper, who at the time had two paper mills in Scotland, one at Dalmore and one at Guardbridge, previously they were know as GB Paper. I sent the mill a sample of the colour and the received a couple of 'lab samples' made in the technical department at the mill. These were then forwarded to Addison and eventually to the end client for approval. I've written about what a mill making is here:
https://justinsamazingworldatfennerpaper.blogspot.co.uk/2015/10/what-is-mill-making.html

In this instance, the mill agreed to make a 2 tonne trial so a small group went to the mill to see the paper as it was being made. This was pretty unusual even in those days! ...so I visited the Guardbridge mill accompanied by Karen Blades from Addison and Derek Adnitt and Les Baker from Litho-Tech printers. As a result we were able to show the client EXACTLY the paper they were getting.

After that trial, Boots were shown the paper, it was approved and then the mill manufactured the remainder of the paper.
 - and back in those days everything was done by fax and fortunately I still have the fax in my archive with the approval...


Click on images to enlarge

The printers called Litho-Tech were based in Kennington, London who at the time was one of the leading corporate printers in London if not the UK. Sadly like many printers of that era, the company no longer exists. It was printed offset litho. My notes aren't completely clear but I recall it was about 16 tonnes . Derek Adnitt was the sales director, Les Baker, the production manager and Paul Watson the Managing Director. Here are the credits which are in the back of the report.

Karen Blades now works at Print Source UK and still spends her time producing quality annual reports!

...a real trip down memory lane!

http://www.boots.com/
https://www.addison-group.net/

Posted by Justin Hobson 01.09.2017

Jobs from the past - Number 66

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Meyouheshehimherthings - 2000

This is a project produced as a student promotion for the Salvation Army Trading Company.

The 'Meyouheshehimherthings' promotion travelled nationwide to student fairs to draw attention to Salvation Army charity shops, tempting students in to buy second-hand clothing for prices much lower than high-street retailers. Peter & Paul (at DA) created this perforated postcard book as a giveaway, to highlight the clothes and to give students something to write to friends and family on (in this pre-digital age!)

The finished size of the postcard book is A5 portrait (210x148mm)

It is formed of 6 panels, making a 12pp concertina folded booklet, with images one side and space for writing on the reverse.

Click on image to enlarge

Below are the spreads as they appear in the book:

Front Cover

The cards are perforated horizontally and vertically to produce A6 size cards. It is printed on our Neptune Unique SoftWhite 250gsm, which has a neutral whiteness and just suits this piece of literature perfectly.

A clever feature of these cards is to include a discount card. This is a perforated credit card size card which punches out  and when presented with a valid NUS card, gives the holder a discount. Of course, these days, there'd be an app for that!

A particular feature that is worth pointing out, is the perforations. As you can see from the below picture, perforations can look great, even beautiful. As I have pointed out on this blog previously, these perfs only look this good because the designer took the time to explain what they wanted to the printer it's worth asking the printer to show you different types of perforations that are available - it doesn't cost a penny more!

 

This project was designed at a now defunct agency called DA in Leeds, but the creative directors on the project and the two people who drove the project are Peter Donohoe and Paul Reardon and the project is attributed to Peter and Paul who went to found their agency under that same name: http://www.peterandpaul.co.uk/. Unfortunately I can't find it in my records who printed the project.

 

Interestingly, this project was the overall winner in the 2001 DesignWeek awards in the Print Design category. Interestingly this piece won the award over a commended entry by The Partners and other shortlisted entries from Pentagram, GBH, Addison, Salter Baxter and Lippa Pearce ...and I still have the awards supplement!

The fact that it won the overall winner is testament to this piece of print design. As it says in the DesignWeek awards supplement 'Bright colours and bold typography gives the design direct impact, appropriate for the student market  - who said charity work had to look worthy?'

 

http://www.salvationarmy.org.uk/

http://www.satradingco.org/

http://www.peterandpaul.co.uk/

Posted by Justin Hobson 07.04.2014

Shaping New Futures -TNT

[This is a re-posted post from last week - not because I'm running short of material and doing repeats but e-blogger had a problem last week and they lost a few posts of which this was one! I'm hoping to get them all back soon! Thanks to Laura Kane who kindly had the copy stored on some posts on her browser - thanks Laura]

This is a very nice booklet produced for logistics company TNT and more specifically for their "mail" side of the business.

The size is 170x222mm, portrait. There is a 4pp cover printed 1 colour silkscreen on our Rib-Tone 2 sided, 340gsm (the one that looks like a brown ribbed packaging paper) which perfectly reflects the nature of their business - shifting letters and parcels around.

The 20pp text is printed on Shiro Tree Free, Cream 120gsm which is an off-white paper and works well with the hand-drawn lettering and illustrations - see below...

In the image below you can see the 3 hole sewn binding, using orange (TNT corporate colour) thread:

and the materials even received a nice mention in the back, in the notes section...

Design is by Addison (part of WPP group). The Design Director on the project is Martin Chiles. Designer and illustrator Björn Altmann (freelance) designed the project, creating the illustrations and a hand drawn face from Gill Sans, which is the TNT corporate typeface. The illustrations and lettering also used on the online version of the report:

http://group.tnt.com/annualreports/annualreport10/index.html

This piece was printed by TNT's nominated printers in the Netherlands who deals with their corporate publications.

www.tnt.com

http://www.addison.co.uk/

http://bjoernaltmann.com/

Re-posted by Justin Hobson 19.05.2011