Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2004.
Annual Review 2003
Campaign to Protect Rural England
This modest, yet exceptionally beautifully produced, piece of literature is deliberately "newsy" in look and format. It's A3, portrait in size and is a 24pp self cover on our Redeem 100% Recycled 70gsm to give it that large, floppy, newsprinty look and feel. It is saddle stitched with two wires.
With a foreward by the then president, Sir Max Hastings, this is a hard hitting policy document - not just to contain some pretty pictures of the countryside (I remember being told that when I was being briefed on the job by Andrew) but to get across the CPRE objectives and to be used for lobbying. It also neede to be produced on recycled paper.
Art direction and design is by Andrew Ross at Osborne Ross. Big format with lots of space and dramatic photography gives this job a beatifully crafted feel.
It was printed by a west London printer called Fernedge who have sadly since gone bankrupt and disappeared.
Posted by Justin Hobson 04.12.2012
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