Jobs from the past - Number 135

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by. 

Mr P  by MR PORTER 2017

          

Stylish, yet understated. Simple, but full of detail MR PORTER launched their own label in 2017. "We’ve thought: if only fashion could be a bit more... reliable. This is where the new Mr P. label comes in. It not only embraces current trends, but proposes a permanent collection of new classics that belong in every man’s wardrobe. We’ve worked hard to create superior versions of garments that you know and love, from the perfect T-shirt, to an ultra-fine cashmere sweater, to a coat that you can throw on like a cardigan, and a selection of Japanese denim"

This superb piece of literature is the launch look-book. Size is 262 x196mm, portrait and is 'Sussex bound' with 2000micron greyboard mounted to make the cover, with deboss on the front cover. 150gsm 40pp

The 40pp text is printed offset litho in CMYK on Omnia, White 150gsm and as I hope you can see, the result is superb...

Click on images to enlarge

As always (...this is the plug for the paper!) the images look amazing on the Omnia; the fleshtones in particular look absolutely stunning (see below) and the reproduction of the dark shadowy areas (see above) look amazing - keeping all the detail in those heavy areas of CMYK together which would be completely lost on a traditional uncoated paper.

There is a series of profiles and an essay by David Mitchell (below) - with illustration by Paula Bulling

Click on images to enlarge

Below shows a detail of the section sewing and the 'sussex binding' 

Graphice design is by Lauren Chalmers. The excellent print and binding is by Pureprint.

https://www.mrporter.com/

https://www.studio-lp.com/

https://www.pureprint.com/

Posted by Justin Hobson 03.02.2021

Yorkshire House

Yorkshire House is a landmark 1960's building in Greek Street, central Leeds. Having undergone a major refurbishment, it now provides 83,000 square feet of prime office space. The refurbishment has been done in such a way that this is now a low carbon office environment. The scheme incorporates 'the Yorkshire Hub' which is a range of flexible office spaces specifically aimed at the creative and media industries.

 

This is the sales brochure for the new complex, which is designed to appeal to the design savvy clients that are the target audience.

The size is 297x240mm and the cover, or covers are silkscreen printed on 2000micron Greyboard, which has been mounted on the actual cover to make a nice chunky cover.

Click on image to enlarge

The book has two front covers, a format I have described before as a 'double-ender'. The white cover is the "Introduction to Straight Thinking" and the Red cover introduces the fact that this is a buzzing creative environment with a distinctive Yorkshire touch....

You can see below with the cover spread out...

The actual 4pp cover is printed on our Colorset Bright Red 350gsm (which then has the Greyboard mounted on the outside. The below spread shows the inside front cover, with the Colorset on the left, which has been silkscreen printed in one colour (white).

A striking feature is the 'three hole sewing' used for the binding (see below image). There are two 'banks' of three hole sewing - making six holes in all, using white thread.

Click on images to enlarge

The 32pp text is printed on our Omnia 150gsm. This choice of materials works with the design superbly. Lots of white space, with the paper feeling tactile and the predominant red and blacks looking really punchy and the four colour images looking fabulously detailed and crisp, in a way that they just wouldn't on a traditional uncoated paper.

Omnia has an uncoated look and feel but it has a surface treatment which means the printed result is similar to that of a coated paper - bright, vivid and punchy. The text throughout is printed offset litho.

The centre spread (below) with the two banks of three hole sewing in the spine.

Below image shows the top and foredge of the book and the way that the Greyboard is mounted on the cover. The total thickness is 9mm.

To go with the brochure, custom envelopes (324x265mm) were manufactured using Colorset Bright Red 120gsm and also silkscreen printed in white.

Detail of silkscreen on envelope

Art direction and design is by creative consultants Heavenly. Creative director on the project is Tony de.Ste.Croix.

Printing, including production of the silkscreen cover and the superb finishing and three hole sewing, is by Gavin Martin Colournet.

http://yhleeds.com/
http://heavenly.co.uk/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 12.09.2016

What is ...Greyboard?



What is ...Number 16

Regular followers of this blog will know that in the middle of the month, I publish a "What is ....? post. The article covers various aspects of paper, printing and finishing in greater depth. However, many of these subjects are complex, so these posts are only intended to be a brief introduction to the topic.

What is ...Greyboard?

Sounds obvious doesn't it? ..but Greyboard is something I get asked about quite a lot and I thought it was worth writing about.

These days, the term Greyboard is used to describe a low grade, 100% recycled, grey coloured thick board used for pad backing, rigid boxes, carton (not corrugated) toy packaging and bookbinding. The product 'greyboard' which is now manufactured has many forebears and the names of these products are sometimes still referred to. In particular, names which people often refer to are strawboard (it used to be made using cereal straw), unlined chipboard, millboard, container board, Dutch greyboard etc etc.

...and this is what it looks like:

Click on image to enlarge all images

Back 'in the day' Dutch Greyboard just came from Holland and was a superior product to the UK manufactured chipboards but nowadays the 'dutch' has been dropped and 'Greyboard' is the generic term used in the UK industry.

Although all paper and board is sold by price which is calculated by weight (grams per square meter - gsm) Greyboard and other boards are manufactured to a thickness or caliper, which is measured in microns, often referred to as mics or by the symbol µ (classical Greek for the letter M)

Many people want to use greyboard because it has a 'raw' unfinished appearance. It's also extremely cheap compared with virtually any other heavyweight/thick product and it is environmentally friendly, being made using the lowest grade recycled fibres (pictured left).

Greyboard can be used very effectively in a variety of ways including business cards, postcards and as covers, such as this RCA catalogue from 2004 - in this instance, it has been hot foil blocked in a clear foil with cloth tape running along the spine.

http://justinsamazingworldatfennerpaper.blogspot.co.uk/2011/02/jobs-from-past-number-16.html

As you can see this is a great result, however, be warned, there are a few issues about the product which is important to realise and I'm about to reveal what they are...

 

Firstly, the shade (colour) and surface is not consistent both from batch to batch and mill to mill. Below is an image of 1000 micron greyboard which I recently received from a board mill. The one on the left was the sample I received and the one on the right was a piece taken from the actual order we received - quite different in both shade and surface BUT they both measure 1000microns thick and that is about the only criteria that this product is made to.

click on image to enlarge

In a high volume, cost driven business, using a low quality 100% recycled fibre this is to be expected and is totally acceptable - so don't expect to send it back or be unhappy if it isn't quite the same as the sample you received!

Above is a set of samples of different weights from a supplier - the only thing you can say regarding consistency, is that there isn't any!

 

Click on image to enlarge

Generally speaking, the weight range of greyboard is from around 300gsm/500micron and goes up to around 1500gsm/3000micron, but as I mentioned previously the importance with this as a product, is it's thickness as you see in the image on the right, showing boards up to 3mm thick (3000microns)

Greyboard is not guaranteed for printing, certainly not offset litho printing. That is not to say that printers won't or can't print it but many printers are reluctant, as the manufacturing mills don't make any guarantee for the printability of the product and if it was to go wrong/cause a problem in the printing press, the mill would not cover any losses due to the product. The same can be said for hot foil blocking, it may work, but it may not and the risk/responsibility is all with the foiler and the designer.

Another issue, is that because it is made with the lowest grade of waste, it is not guaranteed to be acid free, and can (not will) discolour and fade, as you can see in the picture below. 



Because of it's unrefined, soft, fiberous nature, greyboard does not tend to wear well and will oftern "feather" along worn edges - this is where fibers  come loose along a cut edge. As you can see from the back cover of the annual report below (Speedy Hire Annual Report 2003, designed by NB:Studio for MerchantCantos) it does not wear well.

Click on image to enlarge



It might seem like I'm giving a doom and gloom report about this type of product and only writing negative things! Greyboard is a useful, cheap product and can be used in innovative, exciting and different ways and yes, people can revel in it's grungy appearance! BUT, many people (clients in particular) expect manufactured products to have a consistency (and almost a perfection!) to them, which this product just doesn't have. All I'm trying to do is draw people's attention to some of the product's shortcomings.



Another question I get asked is why is some greyboard called unpasted and some called pasted. Basically this refers to the manufacturing process. Unpasted greyboard is produced in a single ply and tends to be rougher, whereas pasted greyboard is produced in layers on the board machine and is almost always smoother - it is NOT duplexed like a paper can be, to make a thick board, it is produced on the board machine in multiple layers.

Like most areas of industry, there are many different grades of product available - superior quality for bookbinding or photographic mounting for example.

For interest, here is a link to a greyboard manufacturer in the US, but they still call it Chipboard over there! http://www.newmanpaperboard.com/#

Posted by Justin Hobson 17.04.2015