Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. London agency 400 to created the Hatch Interiors brand identity a few years ago and this piece of collateral is for a development in Harrow called Lyon Square.
The finished size is 210x118mm and the format is a 12pp roll fold, which folds out to 210x700mm. Hopefully you can see the way it works from the 'birds eye' picture below:
It is printed on our Marazion Ultra 170gsm, chosen because of it's good bulk and printability. At 170gsm it is around 190microns thick, which takes a crease really well but would still fold out well and not feel too rigid - there's always a danger with roll folds in particular that they become too clunky if the weight is too heavy.
It is printed offset litho in CMYK and hot foil blocked with a black gloss foil on the front cover.
To effectively demonstrate the way it works, the pictures below, show how it rolls out page by page...
Opening spread:
..folding out to
 |
| Click on images to enlarge |
Below shows it fully folded out to the 700mm width
...and the below image shows the reverse side:
For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, please ask for a sample!
You can see from the detail shot below, that the reproduction of the interiors is excellent:
Below is a detail showing the hot foil blocking in a gloss black foil on the front cover.
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is Andrew Pitchford
Print and finishing is by Dylan Hughes at All About Print.
www.hatchinteriors.co.uk
www.400.co.uk
Posted by Justin Hobson 10.12.2018
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