On Wednesday evening, I went to one of the best talks on design and branding I've ever been to. The West of England Design Forum (WEDF) was founded in 2006 to champion design in the West of England. It's a volunteer run organisation which has created a place for local design industry people to meet, share ideas, be inspired and make connections. Every month or so, they have an industry insider or company to talk about their work.The talk on Wednesday was by Ragged Edge, a branding agency in London. What made this talk different (and so brilliant) is that they focused on one project, called Whirli, taking the audience through the process step by step, with individual talks by the co-founder (Max Ottignon), the strategist, the writer and the creative director - each presentation punctuated by the reaction by the actual client!
This talk, broke the usual mould of a design company talking about where they went to uni, their first job, how they set up, what projects they did etc etc. The result was a fascinating and really insightful talk - and very well presented.
It was an excellent evening and the WEDF should be applauded for their program of events and the quality of speakers that they have managed to get - well done to all those volunteers at the WEDF involved in organising these events.
https://raggededge.com/
https://wedesignforum.co.uk/
https://whirli.com/
Posted by Justin Hobson 15.02.2019
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