Vive Le Vodka Martini!

To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality. 

Grey Goose have produced this little booklet of Vodka Martini cocktails that can be made using their Vodka including a look at the history of the Martini and contemporary reinventions.

Size of the booklet is A6 (148x105mm) portrait and has a 4pp cover on Omnia 200gsm and 12pp text on 150gsm.

Click on images to enlarge

Omnia was chosen because it would work with the rich detail that is present on the cover image but that would still give a natural look and tactile feel to work with the beautiful illustrations used to accompany the recipes. Printed offset litho throughout.

As you can see from the image below, it sits open on it's own, so if being used in a bar, it will stand up perfectly.

...and as you will also be able to tell, it has been properly matrix creased and the saddle stitches are perfectly central. It's details like this that get noticed on smaller printed pieces like this.

Creative direction and design is by London based branding agency Ragged Edge and litho printing is by Identity, based in Paddock Wood, Kent.

https://www.greygoose.com/en-gb/

http://www.raggededge.com/ 

http://www.identityprint.co.uk/

Posted by Justin Hobson 30.03.2021

WEDF - Give it a Whirli

On Wednesday evening, I went to one of the best talks on design and branding I've ever been to. The West of England Design Forum (WEDF) was founded in 2006 to champion design in the West of England. It's a volunteer run organisation which has created a place for local design industry people to meet, share ideas, be inspired and make connections. Every month or so, they have an industry insider or company to talk about their work.

The talk on Wednesday was by Ragged Edge, a branding agency in London. What made this talk different (and so brilliant) is that they focused on one project, called Whirli, taking the audience through the process step by step, with individual talks by the co-founder (Max Ottignon), the strategist, the writer and the creative director - each presentation punctuated by the reaction by the actual client!

Yes, Nigel Phan, founder of Whirli and the actual client, spoke after each of the presentations and gave his reasoning and insight into which routes he decided on and why - and Max even took the opportunity of asking Nigel how much budget played a part in the decision making!

This talk, broke the usual mould of a design company talking about where they went to uni, their first job, how they set up, what projects they did etc etc. The result was a fascinating and really insightful talk - and very well presented.

It was an excellent evening and the WEDF should be applauded for their program of events and the quality of speakers that they have managed to get - well done to all those volunteers at the WEDF involved in organising these events.

https://raggededge.com/
https://wedesignforum.co.uk/
https://whirli.com/

Posted by Justin Hobson 15.02.2019 

Vive La Vodka!

To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.

Grey Goose have a list of cocktails that can be made using their Vodka and they also have a range of featured "Holiday Cocktails". and this 8pp menu/recipe card is for the Grey Goose Martini.

The size is 195x105mm portrait and is an 8pp concertina format printed on our Omnia 280gsm. Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The "Grey Goose Blue" is rich and the solid has printed beautifully. Printed offset litho throughout.

Click on images to enlarge

Omnia 280gsm is a very bulky board with a thickness of over 400microns. As you can see below it creases beautifully and this has been professionally matrix creased.

Birds eye view below:

Creative direction and design is by London based branding agency Ragged Edge.

 

Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.

 

..and if you are over 18 (!) you can watch a video about the Cocktails here: https://www.youtube.com/watch?v=gNR3Gx-a34s

 

https://www.greygoose.com/gl/en/lda.html

http://www.raggededge.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 09.08.2018

Grey Goose Alpine Cabins

Grey Goose vodka partnered with Radio Rooftop at ME London, to run a spectacular winter experience: Three luxuriously Alpine Cabins overlooking the London skyline together with a range of specially created Grey Goose Cocktails.

 

This is the piece of literature produced to promote the experience and to also list the exclusive cocktails.  

Click on images to enlarge

The 6pp invitation is 220x145mm, portrait and is printed on our Omnia 320gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb and the reproduction of the wooden cabin planks reproduced on the outside, feels wonderfully tactile.

The invitation has been digitally printed on an HP Indigo press. The inside colours are strong and punchy and the invite has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho! Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a 'digital' job.

I must also mention two other aspects of the production. The cover is beautifully hot foil blocked (the printers, Ashwyk, have got hot foiling machinery in house)

Click on images to enlarge

...and it is also beautifully finished, well creased which means it folds well, sits square and folds flat too.

Creative direction and design is by London based branding agency Ragged Edge.

 

Print and finishing is by Essex based printers, Ashwyk. Thanks to Joe de Wykerslooth for giving me some file copies.

 

https://www.greygoose.com/

http://www.raggededge.com/

www.ashwyk.com

Posted by Justin Hobson 20.02.2018

Grey Goose VX

Grey Goose VX is a pioneering new spirit, created by crafting Vodka with a hint of precious cognac.

This new spirit has been created by Grey Goose creator and MaÎtre de Chai, François Thibault. His passion for crafting extraordinary spirits began as a Cellar Master in Cognac and led him to create Grey Goose. By delving deeper into his expertise, Thibault has created a unique, new spirit - one that draws from past tradition, and expertly marries a hint of precious Cognac with Grey Goose vodka to create something truly distinctive.

 

This is a brand book produced to introduce Grey Goose VX. The size is an 'almost square' 210x190mm, with a 4pp cover on Omnia 320gsm and a 12pp text on Omnia 150gsm and uses singer sewing for the binding.

The cover is printed in "Grey Goose Blue" which is rich and the solid has printed beautifully. Printed offset litho throughout. The cover is hot foil blocked in silver (the goose) and in gold for the VX. The cover also has a debossed wave texture over the blue solid, stopping before the white border, so that's quite a tricksy bit of printing and finishing and it looks amazing

Click on images to enlarge

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is wonderfully detailed and glass is not always the easiest thing to reproduce.

Centre spread....

Click on images to enlarge

Detail showing the singer sewing:

Creative direction and design is by London based branding agency Ragged Edge.

 

Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.

 

https://www.greygoose.com/us/en/our-vodkas/vx.html

http://www.raggededge.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 10.10.2017 

Vive L'Espresso Martini!

To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.

Grey Goose have a list of cocktails that can be made using their Vodka and they also have a range of featured "Holiday Cocktails". and this 8pp menu/recipe card is for a L'Espresso Martini.

The size is 195x105mm portrait and is an 8pp concertina format printed on our Omnia 280gsm. Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The "Grey Goose Blue" is rich and the solid has printed beautifully. Printed offset litho throughout.

Click on images to enlarge

Omnia 280gsm is a very bulky board with a thickness of over 400microns. As you can see below it creases beautifully and this has been professionally matrix creased.

Birds eye view below:

Creative direction and design is by London based branding agency Ragged Edge.

 

Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.

 

..and if you are over 18 (!) you can watch a video about the Coctails here: https://www.youtube.com/watch?v=gNR3Gx-a34s

 

https://www.greygoose.com/gl/en/lda.html

http://www.raggededge.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 08.08.2017 

GREY GOOSE Boulangerie François

This summer, GREY GOOSE Boulangerie François, in partnership with Harvey Nichols, has created the World’s Most Intimate Martini Bar. Hidden inside a beautifully designed camionnette (a vintage Citroen delivery van) GREY GOOSE has created a luxurious space reserved for the select few to experience the mixing of a their own bespoke Martini.

The 'van' is visiting London, Edinburgh and Manchester.

Click on images to enlarge

This 4pp invitation is 210x120mm, portrait and is printed on our Omnia 320gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb with the colours bright and vibrant.

The invitation has been digitally printed on an HP Indigo press. The colours are strong and punchy and the invite has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho!
Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a 'digital' job.

Centre spread:

Outside back cover printed in a gorgeous, rich blue:

The Boulangerie François concept was developed and implemented by London based branding agency Ragged Edge  founded by Max Ottignon.

 

Print and finishing is by Essex based digital printer, Ashwyk. Thanks to Joe de Wykerslooth for sending me some file copies.

 

https://www.greygoose.com/uk/en/camionette.html

http://www.raggededge.com/

www.ashwyk.com

Posted by Justin Hobson 14.08.2015