New Brook Buildings 2010
Here is a job which that just exudes fantastic quality of both print and finishing (oh, and of course a pinch of all right design as well!). The project is a brochure for a property called New Brook Buildings.
Size is 240x330mm. Key points of interest is the fantastic de-bossing on the front cover (which if you enlarge the pic below, you should be able to see). It is also "swiss-bound" (explanation below) and the text is stepped with divider pages (printed with mono imagery).
Below pic shows the Swiss binding. For those that are unfamiliar with this type of binding, it is essentially a section sewn or perfect bound binding method which has a "lip" of about 15/20mm of cloth wrapped around the spine. The cloth covered spine is stuck flat on the reverse of the text block with a strip of glue into a 4pp cover with a "freestanding" spine which means that the cover (which can often be very springy with normal adhesive binding) sits very flat.
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| Click on images to enlarge |
The text is stepped and is very tricky from a production point of view, especially with this type of binding. This has been done exceptionally well.
Below is the opening spread - inside front cover on left, stepped text on right.
The paper used is our Omnia - 320gsm on the cover and 120gsm for the text. The reason that Omnia was chosen is because it would beautifully reproduce the photography with the rich imagery of locations, the solid reds and detailed images. Of course the most important thing is for the publication to be special - with the reproduction that you would expect on a silk or gloss but with a natural tactile uncoated feel. Some of the spreads below:
Design is by London design agency dn&co who specialise in property branding. Creative Director was Ben Dale. It was printed by Push based in Bermondsey, who are sadly no longer in business.
Post by Justin Hobson 01.07.2022
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