The 2017 Autumn Winter collection from F&F could be mistaken for Prada, Louis Vuitton or Ferragamo. This new collection from Tesco's in-house label is inspired by the British countryside, rugged rural landscapes, delivering a contemporary take on heritage fashion. The collection has been delivered by F&F Creative Director,
Jan Marchant.
The format is A5 portrait and is saddle stitched with two wires. The cover is on a cover board from that other well known, Hull based, paper company and is beautifully hot foil blocked in a pigmented, matt red foil.
The 28pp text (plus 4pp throwouts) the text is printed on our Shiro Echo, Bright White, 120gsm which is 100% Recycled.
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| Click on images to enlarge |
There is a "4pp throwout" at the back of the book, revealing miniature images with the picture credits.
...and let's not forget the men! The men's range is included from the centre spread backwards.
Shiro Echo 120gsm is quite bulky but 28pp sits well without the gap in the middle "gaping" too much.
The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb, as you can see from the detail image below:
Art direction and design is by London creative agency
Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.
https://www.tesco.com/direct/tv-ad.event
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 27.11.2017
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