THOMASTAIT SS15

This is the invitation to the Thomas Tait preview show for his Spring|Summer 2015 collection held in London this September. This is his first show since last year, when he won the inaugural LVMH Prize for Young Fashion Designers. Thomas Tait is originally from Montreal but now lives and works in London and graduated from the Central Saint Martins Womenswear MA course four years ago.

For his new show, he has collaborated with Paris based visual artist Georges Rousse, who uses derelict buildings as his medium and paints on walls. Working with the artist, Thomas Tait has transformed his show into a living art space and this is reflected in this beautifully produced invitation.

The invitation itself is actually a 12pp loose bound (no binding) production. Size is 270 x 180mm and is printed on our Omnia 200gsm ...and it looks and feels just beautiful. It perfectly shows the images of the derelict spaces - lots of detail and excellent reproduction and great solids - no patchiness or mottle. It is totally in sympathy with the rough concrete interiors - tactile and engaging.

Centre spread.

The images above and below show how it is unbound and how well it works - it holds together beautifully ...and that is because it is the correct choice of weight of material - Omnia is very bulky and 200gsm works perfectly. If it were on the 280 or 320gsm it would be far too 'clunky' and would not hold itself together as a single piece of literature.

Below image showing the outside back cover where the event details are printed on the solid yellow.

You can read more about the event and collection here:

http://www.dazeddigital.com/fashion/article/21729/1/thomas-tait-ss15

Field Projects, a London based studio, is responsible for the superb art direction and design. Creative Director on the project is Tom Watt. Unfortunately I don't know who the photographer is because they also deserve a credit!

Print production is by FE Burman, who are based is south London and they have made an excellent job printing on the Omnia.

http://www.thomastait.com/

http://www.georgesrousse.com/

http://field-projects.com/

www.feburman.co.uk

Posted by Justin Hobson 11.12.2014