Tuesday, 15 March 2011

Wrangler Bluebell SS11

This is the latest collection from Wrangler's premium men's line - Blue Bell. As you might expect from their top range, this piece of literature is produced to the very highest standard with superb art direction, photography and print reproduction.
This lookbook is A3 format size and has a 36pp text which is singer sewn along the spine with white thread. Now (unfortunately) we didn't supply the blue cover board - (it's that oh so predictable colour range from a well known paper merchant based in Hull ...guess who that is?!!!!) which is silkscreened in red and white. The 36pp text is printed on our Omnia 150gsm which gives it that dead matt, tactile feel but with great reproduction.

Art Direction, design and production is by Studio Thomson. The piece has a fantastic feel - solid flat areas of colour work amazingly well - it is difficult for me to say too much more about it - see the images below, they speak for the job...
...and here we go for a bit of a plug!  - As you can see from the above images above, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark mono images as well, whilst retaining detail in the dark areas (in my opinion- but I would say that wouldn't I?)
Below: a close up of the singer sewing on the cover.
The art direction is by Mark and Chris Thomson and the quality of the direction and photography (by Petrovsky & Ramone at Eric Elenblass Agency) is matched by the exceptional printing (and finishing) by Push.
Posted by Justin Hobson 15.03.2011

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Thanks for your comment! If I like it, I'll add it on. Cheers J